In this weeks lecture we discussed the health and fitness experience from the perspective of the customer including the personal motivations and expectations of the fitness member. Every individual will have a different perception of the health and fitness industry and will have different wants and needs when it comes to choosing a facility to join. Organisations need to take this into consideration and be able to offer a variety of services to suit individual needs.
Individuals motivation levels will play a big part in how much physical activity is undertaken. Due to decreased activity levels the UK now has the highest levels of obesity in the UK. The government are using a variety of strategies and campaigns to help combat this growing problem. As a result, if motivation levels can increase, individuals are more likely to lose weight and get fitter and in turn increase self esteem levels.