Adding value pays off for Virginia cattle producers
By Lori Greiner
With more than 1 .4 million head of cattle across the commonwealth, Virginia’s beef cattle industry is big business.
But while the cattle market has been favorable over the past few years, producers understand the need to continually improve their operations to stay competitive.
The Virginia Quality Assured certified feeder cattle program provides producers with the means to add value to their cattle, enabling them to receive premium prices for their calves.
Virginia Cooperative Extension partnered with the Virginia Cattlemen’s Association to develop and administer the program, which encourages the use of research-based health and best management practices for feeder cattle. Participants are eligible to market feeder cattle through the Virginia Quality Assured initiative.
Alumni Making a Difference: Phillip J. Haynie, III
Phillip J. Haynie III isn’t only a fifth-generation farmer from Reedville, Virginia, he’s also an informal ambassador to the agriculture industry.
In addition to running a high-quality grain operation where he grows soybeans, corn, wheat, and barley on the family farm, Haynie, (agricultural and applied economics, ’99) regularly addresses students and policymakers about issues affecting the agriculture industry.