Wanderlust Productions ClienT HIGHLIGHT: Kids for Kids Foundation

Kids for Kids Foundation is a community of friends, families, and colleagues raising money for organizations that support children and families struggling with medical challenges. Their family-focused events celebrate all that they have to be grateful for and serve to inspire the next generation of humanitarians – their children.


For the first 9 years of their existence, Kids for Kids Foundation was primarily raising funds for St. Jude Children’s Research Hospital, so many of their materials utilized St. Jude language to describe their organization.

With a move to add more NYC-area organizations to their list of beneficiaries, a priority was to establish a new voice for the organization – including their tagline and mission statement.

Their website was also in need of a facelift and restructuring. In addition, they wanted to improve the quality of their promotional materials and build their library of photos and videos.


I was brought on board to address all of these challenges.

The first step was to interview several members to understand the organization’s history, what was important to them as members, and their vision for the future. These interviews served multiple purposes, including writing a new tagline and mission statement, creating a detailed history of the organization, and producing a new organizational video.

Quotes from interviews

My graphic design services were utilized to redesign their website and create promotional materials for their events. And throughout the year I also attended many events, capturing them in photos and video for recaps, future promotions, as well as the organizational video.


The website update happened in three stages:

Event Materials

In addition to creating artwork for promoting events, I also provided photography and video services at these events. These materials were used for recapping and promoting future events.

Red Hook Winery Dinner

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Rao's Lunch

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Semi-Annual Sporting Clays Event

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Cornhole Tournaments

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Golf Outings

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St. Jude Children's Research Hospital Visit

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St. Mary's Hospital for Children Visit

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10th Anniversary Logo

I created a special 10th Anniversary logo that was used throughout the year on pins, event materials, and other promotional items.

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Michaela Potter

Video & Digital Content Producer | Creative Consultant


I believe that good design and video services should be accessible to everyone. Whether you’re seeking creative services for your small business or non-profit, you shouldn’t have to sacrifice design because of budget constraints. I believe that the way you present your story is just as important as your message and I can help you deliver it in a powerful and captivating way - without breaking the bank.

AVAILABLE FOR: Contract jobs | Consulting work | Creative collaborations

Created By
Michaela Potter


Michaela Potter