I was brought on board to address all of these challenges.
The first step was to interview several members to understand the organization’s history, what was important to them as members, and their vision for the future. These interviews served multiple purposes, including writing a new tagline and mission statement, creating a detailed history of the organization, and producing a new organizational video.
The website update happened in three stages:
Red Hook Winery Dinner
Semi-Annual Sporting Clays Event
St. Jude Children's Research Hospital Visit
St. Mary's Hospital for Children Visit