#Cruelty-FreeBrand Day three "blog your brand" challenge


The term cruelty-free was first used in this way by Lady Dowding who persuaded manufacturers of fake furs to use the label Beauty Without Cruelty and went on to found the charity Beauty Without Cruelty in 1959. The term was popularised in the USA in the 1970s by Marcia Pearson who founded the group Fashion With Compassion. ~ Wikipedia

In research, animals such as dogs, cats, rabbits, rats, mice, and guinea pigs are forced to eat or inhale substances, or have a cosmetic ingredient rubbed onto their shaved skin, eyes or ears every days to see if they developed an allergic reaction. After the testing the animals were killed and dissected to examine the effects the ingredient has on internal organs. Even pregnant animals were not exempt from testing. And, in prolonged carcinogen tests, rats are force-fed a cosmetic ingredient over two years, monitored for cancer, and then killed. Sadly, the cosmetic industry has used this method of testing for years to earn FDA approval to bring their product to market.

Leaping Bunny
As technology developed, outdated animal testing is being replaced with quicker, cheaper and more accurate methods. Critics point out that humane alternatives can be slow to implement, costly, and test only one compound at a time. Alternatives have shown positive results. For example, reconstructed human epidermis—which uses human skin donated from cosmetic surgery to replace the rabbit Draize skin test—is more relevant to human reactions. Other methods replace the Draize eye test by using in vitro (test-tube) human tissue. Computer-based systems allow for isolation of a select tissue or organ to conduct tests in an extremely controlled environment. These tests not only save countless animal lives, but are more precise and accurate at protecting humans from toxic substances. Another cruelty-free option is using ingredients that have already been established as safe, such as the 20,000 ingredients in the European Union database.
It's a choice to be Cruelty-Free!

Companies now offer a wide range of cruelty-free products such as cosmetics, personal-care products (e.g. soap), household cleaners, clothing, shoes, condoms (which are sometimes processed with casein), and candles (which usually use paraffin or beeswax). Organizations such as PETA, Choose Cruelty Free, Coalition for Consumer Information on Cosmetics, British Union for the Abolition of Vivisection, and its offshoot organization Cruelty Free International have released lists of cruelty-free products and cruel products to boycott. Since the 1990s the Leaping Bunny has been the only international third-party cruelty-free certification program.

Sporting a Snow Beard my cairn terrier Zoey ~ so full of life! GBAromatiques is an Animal Friendly Biz!
"Cruelty-Free is a choice to do 'no harm' to our animals. Testing on animals is unnecessary and inhumane. We do not need to choose between being socially conscious and the quality of our product by testing on animals."

— SM Kelley ~ Georges' Botanique Aromatiques

Maximus my protector, pal, & little gentleman (dog) who thinks he's the boss ~ unless you gently speak to him otherwise. Animals feel, hurt, and cry just like humans. "No testing on Animals!"

Georges Botanique Aromatiques is A Leaping Bunny Certified Company

certified since 2014


How it began..........
By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.

In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.

Official Leaping Bunny Certification

What is the Leaping Bunny Standard?

The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.

#Cruelty-Free, #AnimalFriendly, #AnimalRights, #CrueltyFreeProducts, #CrueltyFreeBrands, #gbaroma, #gbaromatiques, #LeapingBunny, #PersonalCareProducts, #handcraftedSoap

Created By
SM Kelley


Created with images by jarmoluk - "rabbit hare easter" • Mark Morgan Trinidad B - "I love my dog Cairn Terrier"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.