The Effect of Beauty Bias By: Hannah Spencer

Cultural beauty standards have influenced girls since the beginning of time. You should wear makeup, but not too much. You need to have curves, but not too many. At this age of society it seems like us women just cant win.

The culture of beauty has created an increasingly high bar to reach. Edited photos and magazine covers are surfacing everywhere we look. You cant even check snap chat without seeing the next big diet trend.

After years of anxiety inducing ad's, commercials and promotions I began to realize I'm never going to escape the images promoted everywhere. Magazines like, "Famous", make women feel disgusting for just being natural.

"Stars Without Makeup" and "Kim Can't Stop Eating". These are just examples of the demeaning titles that get paired with even less flattering photos that only promote the negative media bias even more. These combinations make women feel like if you have any of these natural "imperfections", then you cant be beautiful.

Thin, perfect skin, and a pretty face is the goal of most celebrities today, at least that's what magazines want us to believe. Now even our "real life celebrities" or "YouTube Stars" are beginning to fall into the same dark patterns.Trisha Paytas, once a body positive role model has recently gone under the knife multiple times to alter her body. The youtuber admits in one of her videos that she too had been overwhelmed by the cultural beauty standards that have been graced upon her.She says that every body she admires and has been accustomed to thinking is beautiful, is altered in some way. She now feels that without being this image of perfection she could never feel beautiful.

After these statements fans and 'haters' alike all had something to say. Her fans disappointment in her and the newly the newly added ammunition for her 'haters' has flooded her comment sections. Slander youtube accounts have been soaking up the newfound controversy, making their own videos giving their opinions and even false information.

Once upholding the image of a "real girl", Paytas, has many young and impressionable fans. She was a role model that is now telling young girls that it is okay to let beauty standards get the best of you.

Thankfully the bias does end with negativity. Many women are fed up with the standards placed in front of them. People are beginning to realize and embrace the fact that you don't always to fit into the mold of perfection.

Iskra, the first plus size model for Aerie, has spread body positivity on many platforms. All of her photos go un-retouched or edited. Her mission is to help women across the nation see that "fake" isn't what beauty is.

Iskra is a real girl, with a real image, and an even realer message. Women and their imperfections aren't the issue with our bias anymore, its the way media portrays perfection.

The use of self deprecation, and the highlighting of what advertisers would have you to believe is flawed is called the "instinctive defect method". I've fallen victim and so have many others, the power held in these images is truly terrifying.

Yet during moments when I feel susceptible to the standards around me, I have to remind myself that I have no obligation to follow them. I don't have to view images or choose to let them make me feel negative about myself.

With all of the great role models we have today, we can finally learn to love our flaws. When we learn to love our flaws ourselves, we too can become a role model. Role models who are spreading love and body positivity, rather than a bias that's been the standard for ages.

Credits:

Created with images by jill111 - "pretty woman makeup mirror"

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