My Page

OUR APPROACH, YOUR JOURNEY

We Are Unicorns will build a website that will reflect Drift's mission, vision, and values with intelligent design and site hierarchy that balances brand and e-commerce for a positive user experience whether that on their phone, desktop or tablet.

We are of the mind to recommend the Squarespace platform over any other CMS (self-managed) platform, including Wordpress for a number of reasons. Based on the Drift needs and experience level with website development and management, we believe that any other option will require more maintenance and ongoing servicing.

It is our intention to review and make any recommendations on best practices and the user journey to ensure that the sitemap and stated goals are in line.

WHY WE LIKE SQUARESPACE

Over the past few years, we have developed sites on Squarespace, Shopify, Wordpress and a few others. We find Squarespace is the the type of site that Drift is looking for. Here are a few reasons we love it. (Please note, we do not get a referral fee or anything from Squarespace). A number of features that Squarespace offers that Wordpress does not, or are less stable on the Wordpress platform.

Mobile-Optimized: Responsive no matter what screen the guest is on. (Wordpress requires additional development considerations)
Built in Advanced Web Metrics: Provided by Squarespace's and Google Analytics
SSL Security
24/7 Customer Support
Fully Integrated E-commerce (Does not require add ons)
Ability host images and video on all pages (Can require plugins)

MORE ON SQUARESPACE

Secure: Squarespace is closely controlled, monitor and tested with their own environment, while Wordpress is open source. While you may lose some flexibility and customization, Wordpress and its plugins tend to break and become unsupported, leaving the user holding the bag.

[Good to know] Of 11,000 hacked websites studied, 75% were built on Wordpress. Source: Securi

Beginner Friendly! Squarespace is user-friendly with a drop and drag website builder, while Wordpress usually requires a person with dev experience.

Dedicated Support: After the site is complete, Squarespace is there to help with tutorials, email and chat support.

Ongoing Maintenance: By having a closed environment, Squarespace controls all aspects of the platform with continual updates, maintenance, security and privacy. While Wordpress requires more frequent updates for themes, plugins, and security settings (which the user is responsible for).

Squarespace is currently in compliance with GDPR, the European privacy law effective starting May 25, 2018.

Monthly Costs: Squarespace $12 - $40/month and you don't have to worry hosting, theme, plugins, and hiring ongoing developers. With Wordpress, you will need to buy the theme/pay for custom development, hosting and a domain.

DRIFT PAGES + CONTENT

WAU will produce a visual and written narrative that unpacks the Drift experience and offering. The following represents that pages and integrations that will be developed.

HEADER

The Drift user experience all starts with the header navigation. It will guide potential guests and get them where they need to go, while also encouraging them to explore all the amazing experiences Drift offers.

ABOUT DRIFT

Amenities
Transportation
Description
Community Outreach

SURF'D

Surf Tour Map
Private Group
Guided Tour
High Performance Surfing

HEAL'D

Group Yoga
SUP Yoga
Membership Pricing
Staff Biographies

HOOK'D

Description
Menu
Reservation Call

APPLICATION

Description
Pricing

LOCATION MAP

HOMEPAGE

By using images and videos, we can bring to life the story and experience of the SUP Mangroves, Snorkeling, and Kiteboarding.

SUP MANGROVES

Description
What's included
What to bring
Pricing
Inquiry
Schedule
Transportation
Image Gallery
Activity Recommendation Engine

SNORKELING

Description
What's included
What to bring
Pricing
Inquiry
Schedule
Image Gallery

KITEBOARDING

Description
What's included
What to bring
Inquiry
Schedule
Image Gallery

FOOTER

Following Best Practice and smart UX/UI, your footer is your go-to place to find all the basics questions and answers user are familiar with.

TERMS PAGE

PRIVACY PAGE

Build page
Provide Best Practices to ensure Drift is in compliance with the General Data Protection Regulation, or GDPR, the European privacy law effective starting May 25, 2018.

EASY TO ADD MORE PAGES!

Once the template is set, it is easy to create new pages without the need of a developer such as FAQ, BLOG, PRESS, EVENTS, CAREERS, PARTNERS, CONTACT (depending on what is available for at launch).

INTEGRATIONS

EMAIL

We will recommend an email service provider that is user friendly and a breeze to use. [Good to know] Email should be your lowest cost and highest converting channel.

Provide Best Practices to ensure you are in compliance with CAN-SPAM laws.

SOCIAL

Users will be able to find the Drift social platforms icons statically placed on either the Header or Footer. We will explore integration and booking direct via Facebook.

TRIP ADVISOR & YELP

Following best practices, we will integrate these widgets into the Drift website.

EVENTS CALENDAR

Selecting an easy-to-use and easy-to-update calendar plugin will be crucial to expose users to events and activation to help drive bookings and awareness. We will be able to embed in specific location throughout the site.

ANNOUCEMENTS BAR

The ability to have a site-wide announcement bar to use for sales, promo codes or upcoming events that is above the header.

POP-UP

The ability to create a pop-up box for email acquisition or event announcement or special offers.

MINDBODY AND FAREHARBOR

Once the Mindbody and Fareharbor accounts are setup, we will integrate them on the site designed pages for a seamless experience.

WAU WILL INCLUDE

The following components will be included and will work closely with Drift to ensure that the digital ecosystem does not just look pretty, that it will be functional and visible to search engines, as well as easy-to-use.

SEO

All pages will be optimized for SEO including copy, page titles, page descriptions and URL structure and landing pages while still being user friendly and in the Drift Brand voice and tone.

COPYWRITING

WAU will work with the Drift team providing the main copy for each page. WAU will edit and advise on the tone and voice and user experience to help increase booking conversion rates and SEO value.

We will provide all copy proofing and bug testing before the site is live.

IMAGES and VIDEO

WAU will help source images and videos and provide recommendations and best practices for future content. Drift would be responsible for any additional costs securing image and video rights.

TRAINING

As we launch, WAU will provide a training document how to update pages and create new pages on the site as your bandwidth increases and how to turn on and off pages you may need now or later.

Thank you.

Appreciate