Use A/B testing of your subject lines to test effectiveness. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Prior to contacting any of your customers through email, you should always get their permission to do so. Unwanted emails are normally seen as spam and they will be deleted. Sending out emails to large groups of individuals without permission might violate ISP policies.
Always focus on the fact that the reason for email marketing is to get more people to buy your products. That means that every single email should bring readers closer to buying. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Make subscribing to your mailing list a two-step process. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Be certain that all of your mailings can be read on small, phone-sized screens.
Provide an incentive for customers in your emails. Customers are more likely to buy your products if you make it tempting to do so. One common example of such an incentive is to offer free shipping if a customer's total order exceeds a certain amount.
It is imperative that you never add anyone to your email list who doesn't want to be there. Without permission, your emails will be deleted as spam, and customers will quickly opt out. If you have people complaining to your email provider, you might get taken offline for violating their policies.
When writing your emails, include calls of action. Your readers need to understand what they need to do by you simply telling them in your emails. Make your links stand out and give simple instructions for how they can be used. You can even repeat these sections in both ends of your message, the top and the bottom.
Make the mail preview feature of many email clients work for you. Simply put, a preheader is the highlighted first line of email text. Some email clients like Gmail display this initial text right after the subject line, and it's an effective way of getting the reader's attention.
A very crucial, yet obvious, part of successful email marketing is making certain there are no mistakes in your subscribers email addresses. Recording incorrect email addresses will result in much time wasted both collecting and tracking down valid addresses. It's a total waste of time!
Every email you send should have a convenient link that allows them to opt out of receiving further messages. While they are very inexpensive, each email does cost a bit of money. Additionally, spamming is a sure way to garner negative publicity at best and blacklisting at worst.
Keep in mind that you are developing a reputation as you utilize email marketing. Put in the effort necessary to ensure that you target the customer base you want to reach. The character of your business is at stake, so you must always make sure you keep this in mind.
Ensure that your marketing emails are as brief as possible. Use direct language when possible. This will show the readers that you respect and value their time. Readers will be more likely to go through the entire message. Your messages will have important content, even at the end, so this is a necessary step.
Give your subscribers a birthday message. Make sure you put an field so your customers can share their birthday if they choose to! Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
Know your audience in order to have a marketing campaign that is successful. Think about what readers might want to see. What reading material would interest them? Find ways to turn these thoughts into valuable sales opportunities. Take these ideas and start making money.