New Story seeks to raise awareness and promote funding for people dealing with the costs of rare and undiagnosed diseases. It is a platform that utilizes cinematic storytelling techniques and values based marketing campaigns to promote fundraising to help those who are struggling with the financial burdens of rare disabilities.
Why story? Story leads behavior. Stories stick with people. The stories will be documentary style footage of people dealing with disabilities. The story will share everyday struggles families with disabilities face, and focus on a particular need they are immediately dealing with. The goal is to create a strong emotional connection that leaves the audience with the question, "How can I help?"
THE STORIES(STYLE gUIDE)
Each film will be sponsored by a brand or brands that wish to connect their brand with values based marketing. Each film will be placed on our display network on the biggest sites on the web and on the hottest networks on TV. New Story Media will deliver the content on our display network then deliver analytics, tracking each campaign. Each campaign will be optimized for website delivery and online television.
New Story Media taps into the most sophisticated data partners to target scores of audience segments from household income to credit score and relationship status to number of kids.
BEHAVIORS & PSYCHOGRAPHICS:
Consumers, of course, are more than basic demographic numbers. Targeting consumer psychographics and behaviors help achieve additional relevance. New Story Media’s display network identifies people by what makes them who they are. We use details like purchase history, political affiliation, magazine subscriptions, internet searches, social media, even favorite music to target viewers who are more likely to donate to a cause and support the sponsoring brand.
Funneling a campaign into a specific location gives it focus, and increases the relevancy of creative work. With New Story Media’s platform, video delivery can be as narrow as a zip code or as broad as a nation. New Story Media offers this level of targeting in over 120 countries worldwide.
New Story promotes funding for families dealing with rare and undiagnosed diseases by connecting each story to a cause that will help meet their needs. Each video will have a call to action like the sample below followed by the brand sponsor.
In A Nutshell
The brand pays for the video production and marketing campaign. The cause receives the donations. The cause provides a portion of the funds towards the need. The brand will be given the opportunity to donate toward the need.
The Return on Investment
The brand receives value based marketing and shows they care about those burdened with rare and undiagnosed diseases.
The cause receives awareness and funding with no cost to them.
The disabled receives the financial help they need.