1. The Mercedes Benz C-Class is a reliable source of transport.
2. Gives the people the luxury of having a Mercedes.
3. It's not as expensive as the other Mercedes models.
1. Local competition: Audi A4, Cadillac ATS
2. Regional competition: Lexus RC, Infinity Q60, BMW 4 series
3. Worldwide competition: BMW X5, Jaguar XE
Age bracket: Adults between 35-60, people with families
Why: Mercedes does not discriminate against anyone and wants to sell to whoever has the money.
MRSP: $39, 500
Mercedes gives quality products if it's in the parts in general or the car itself. Mercedes asks that amount of money since they give the best quality.