Mercedes-Benz C Class Rafael MAtos, aaron Sanchez, Kevin Mendoza

Problem solving

1. The Mercedes Benz C-Class is a reliable source of transport.

2. Gives the people the luxury of having a Mercedes.

3. It's not as expensive as the other Mercedes models.


1. Local competition: Audi A4, Cadillac ATS

2. Regional competition: Lexus RC, Infinity Q60, BMW 4 series

3. Worldwide competition: BMW X5, Jaguar XE

Target Audience

Location: Worldwide

Age bracket: Adults between 35-60, people with families

Sex: Both

Why: Mercedes does not discriminate against anyone and wants to sell to whoever has the money.

Price Point

MRSP: $39, 500

Mercedes gives quality products if it's in the parts in general or the car itself. Mercedes asks that amount of money since they give the best quality.

Created By
Rafael Matos


Aaron Sanchez Kevin Mendoza

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