A Look at Tererai Trent International The Dream Team

Big Idea

Implementation

Postcard Designs

Original Postcard
Front for all the variable postcards.
Consuming
Back of Consuming Postcard
Engaging
Back of Engaging Postcard
Listening
Back of Listening Postcard
Sharing
Back of Sharing Postcard

Survey Experiment

Evaluation

Measures

  • Ranked the highest
  • Subgroups: Age, Educator

Results

Comparing the Original (control) with Listening and Consuming (2/4 variables)
Comparing the Original (control) with Engaging and Sharing (2/4 variables)

Due to the lower scores for Engaging and Sharing we focused on comparing our subgroups with their scores for Consuming and Listening.

Comparing the Original (control) with 18-24 year olds (Age: subgroup)
Comparing the Original (control) with 25 and older (Age: subgroup)
Comparing the Original (control) with Educators (subgroup)
Comparing the Original (control) with Non-Educators (subgroup)

We found consuming to have a stronger impact for 25 and older and Educators and Listening to have a stronger impact for 18-24 and Non-Educators.

Recommendations

We recommend to host conferences pertaining to the younger demographic to increase brand awareness for Tererai Trent International.

Dr. Tererai Trent

The Dream Team

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