Blake Van Fleteren Marketer with an innovative spark

"The absurd is the essential concept and the first truth." - Albert Camus


2014 - 2017

Stephen M. Ross School of Business | MBA

  • VP of Marketing, Rock Band at Ross; VP of Marketing, Ross Open Road
  • Awarded Outstanding Student of the Year '16, Center for Social Impact

School of Social Work | MSW

  • Sole student on development committee for school's new management center
  • Presenter: How to Use Data to Understand and Support Social Change Workshop
2005 - 2009

BA Mathematics | BA Philosophy

  • Certificate in Ethics
  • Semester at Sea, Fall 2007
  • Dean's List 2005 - 2008
  • Magna Cum Laude
"Work consists of whatever a body is obliged to do, and... Play consists of whatever a body is not obliged to do."- Tom Sawyer


Summer 2016 | MBA Strategy Intern
  • Segmented music-listening market and developed positioning strategies using several data-rich psychographic and need-based consumer insights from 100+ consumer panel
  • Synthesized secondary consumer research and primary consumer insights into 5 client- satisfying marketing strategies, tying client brand to music-loving millennials
  • Led Chicago office through Cognitive Behavioral training to increase understanding of consumer habit formation, resulting in more consumer-centric strategies for clients
2016 | Open Road Fellow

Ross Open Road is a 5-week action-based social entrepreneurship program developed by Ross Students, based on the MBAs Across America Model. The aim of the program is to give small business owners extra hands in solving complex challenges, ranging from market segmentation to cost accounting.

  • Addressed 5 unique business challenges facing community-based social enterprises, empowering entrepreneurs to strengthen brand recognition and scale business operations
  • Crafted 4 marketing campaigns to increase awareness for nonprofit Connecting for Good; campaign adopted and implemented by the organization to strengthen donor relations
2016 | MBA Student Consultant
  • Created go-to-market strategy for 5 new product concepts and led concept testing for each to identify viability within target audience; ultimately brought 1 product to market
  • Developed research protocol and conducted interviews to uncover key consumer insights, identifying market opportunities worth $25M in revenue by 2019
2015 - 2016 | Marketing and Social Work Intern

The Brides Project: a volunteer run bridal salon and social enterprise of the Cancer Support Community of Greater Ann Arbor that sells "pre-loved" wedding gowns at steeply discounted prices, with profits funding programs for adults and children impacted by cancer. Annual Budget of Cancer Support Community: $500,000

  • Identified drivers of declining revenue by synthesizing consumer surveys and industry trends, resulting in a donation campaign that netted a 30% increase in inventory value
  • Engineered automated social impact report that aggregates real-time metrics from various sources, informing donor-centric marketing materials while saving organization 5% annually
  • Persuaded leadership to allocate resources to the implementation of CRM by constructing a financial cost-benefit analysis, forecasted to increase profits by $8,000 per year by year 2
  • Led 10 person team to craft volunteer retention plan that more fully utilizes volunteer abilities, decreasing operational costs through the increase in high-skill volunteer labor
2013 - 2014 | Americorps Fellow in Social Entrepreneurship

Social Enterprise Alliance, Chicago: A membership organization for Chicago's social entrepreneurs and other change makers. Annual Budget: $30,000

  • Developed co-branding promotional opportunities that incentivized corporate sponsorships, raising $19k from new sponsors, a 100% increase from prior year
  • Managed development and initiated implementation of organization's first annual fundraising event, generating $1500 in ticket sales its first year and $2000 its second
  • Influenced board of directors, as sole paid staff member, to restructure organization committees to include influential paying members, increasing organizational capacity by 50%
  • Redesigned member benefits based on interviews with thought leaders and market research, which examined pain points for social enterprises, increasing membership by 108%
2010 - 2012 | Youth and Community Development Volunteer, Philippines
  • Designed and implemented youth entrepreneurship curriculum for 30 out-of-school youth, resulting in 2 self-sustaining youth-run businesses that met community needs
  • Consulted 40 youth workers on effective strategies for developing and managing community-based projects, leading to the implementation of 20+ projects within the Philippines
  • Negotiated contracts with the city government to secure training facilitators and other donations worth 10,000 pesos
  • Facilitated relationships with local nonprofit organizations and government agencies, bringing about 4 new projects for future Peace Corps Volunteers
Additional Information

Self-taught proficiency in R Programming, Photoshop, HTML and CSS / Avid listener of NPR's Wait Wait Don't Tell Me / Played guitar in 4 bands in the last 10 years, one of which opened for Blues Traveler | 602.326.8201

Created By
Blake Van Fleteren


Created with images by meutir - "lines"

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