Blake Van Fleteren Counter-culture enthusiast and MBA/MSW Candidate

"The absurd is the essential concept and the first truth." - Albert Camus


2014 - 2017

Stephen M. Ross School of Business | MBA

  • VP of Marketing, Rock Band at Ross; VP of Marketing, Ross Open Road
  • Awarded Outstanding Student of the Year '16, Center for Social Impact

School of Social Work | MSW

  • Sole student on development committee for school's new management center
  • Presenter: How to Use Data to Understand and Support Social Change Workshop
2005 - 2009

BA Mathematics | BA Philosophy

  • Certificate in Ethics
  • Semester at Sea, Fall 2007
  • Dean's List 2005 - 2008
  • Magna Cum Laude
"Work consists of whatever a body is obliged to do, and... Play consists of whatever a body is not obliged to do."- Tom Sawyer


Summer 2016 | MBA Strategy Intern
  • Developed discussion guides and implemented smartphone ethnography, producing several data-rich psychographic, and need-based consumer insights from 100+ consumer panel
  • Distilled secondary consumer research, and primary consumer insights into 5 mutually exclusive client-satisfying strategies, tying client brand to music-loving millennials
  • Facilitated Cognitive Behavior Therapy and Behavior Change Communication training for 20+ employees, increasing the competitiveness of company's brand strategy methodologies
2016 | Open Road Fellow

Ross Open Road is a 5-week action-based social entrepreneurship program developed by Ross Students, based on the MBAs Across America Model. The aim of the program is to give small business owners extra hands in solving complex challenges, ranging from market segmentation to cost accounting..

  • Addressed 5 unique business challenges facing community-based social enterprises, empowering entrepreneurs to strengthen brand recognition and scale business operations
  • Crafted 4 marketing campaigns to increase awareness for Connecting for Good and the greater digital divide, one of which was adopted and implemented by the organization
2016 | MBA Student Consultant
  • Brought product to market by developing go-to-market strategy for 5 new product concepts, and concept testing each to determine most viable product for target audience
  • Developed research protocol and conducted interviews to uncover key customer insights, identifying market opportunities worth $25M in revenue by 2019
2015 - 2016 | Marketing and Social Work Intern

The Brides Project: a volunteer run bridal salon and social enterprise of the Cancer Support Community of Greater Ann Arbor that sells "pre-loved" wedding gowns at steeply discounted prices, with profits funding programs for adults and children impacted by cancer. Annual Budget of Cancer Support Community: $500,000

  • Identified drivers of declining revenue by synthesizing consumer surveys and industry trends, resulting in a donation campaign that netted a 30% increase in inventory value
  • Engineered automated social impact report that aggregates real-time metrics from various sources, informing donor-centric marketing materials while saving organization 5% annually
  • Persuaded leadership to allocate resources to the implementation of CRM by constructing a financial cost-benefit analysis, forecasted to increase profits by $8,000 per year by year 2
  • Led 10 person team to craft volunteer retention plan that more fully utilizes volunteer abilities, decreasing operational costs through the increase in high-skill volunteer labor
2013 - 2014 | Americorps Fellow in Social Entrepreneurship

Social Enterprise Alliance, Chicago: A membership organization for Chicago's social entrepreneurs and other change makers. Annual Budget: $30,000

  • Developed co-branding promotional opportunities that incentivized corporate sponsorships, raising $19k from new sponsors - a 100% budget increase
  • Influenced board of directors, as sole paid staff member, to restructure organization committees to include influential paying members, increasing organizational capacity by 50%
  • Visualized and initiated implementation of organization's first annual fundraising event, generating $1500 in ticket sales its first year and $2000 its second
  • Redesigned member benefits based on interviews with thought leaders and market research, which examined pain points for social enterprises, increasing membership by 108%
2010 - 2012 | Youth and Community Development Volunteer, Philippines
  • Designed and implemented youth entrepreneurship curriculum for 30 out-of-school youth, resulting in multiple self-sustaining youth-run businesses that met community needs
  • Advised 40 youth workers on strategies for effectively developing and managing community-based projects, leading to the implementation of 20+ projects within the Philippines
  • Negotiated contracts with the city government to secure training facilitators and other donations worth 10,000 pesos
  • Built and managed relationships with local nonprofit organizations and government agencies, bringing about 4 new projects for future Peace Corps Volunteers
Additional Information

Self-taught proficiency in R Programing, Photoshop, HTML and CSS / Avid listener of NPR's Wait Wait Don't Tell Me / Played guitar in 4 bands in the last 10 years, one of which played with Blues Traveler / Self-proclaimed IT support for family and friends | 602.326.8201

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Blake Van Fleteren


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