Digital Marketing Assessment Prepared for Nova535

Major props on the Local SEO and Ranking #1 for most major keywords in St. Pete. Now let's go after #1 in Tampa!

Every part of your digital marketing is a great opportunity to learn something – so it’s all about starting small, testing, learning, and growing over time.

THE GOOD NEW IS THAT THERE ARE PLENTY YOU CAN DO IN THE REALMS OF DIGITAL MARKETING WITHOUT SPENDING A PENNY – BUT WHEN IT COMES TO REACHING NEW AUDIENCES, THAT’S WHEN A LITTLE BUDGET CAN GO A LONG WAY.

My goal:

Coach you through the short cuts and easy ways to get started quickly and give you the steps you need to feel confident in digital marketing so that you’re equiped to test and invest in the channels that’s right for you and the growth of your business.

Never Stop Learning. Make this year the most successful one yet for your business. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors.

Recommended Areas of focus:

  • Creating a marketing strategy
  • Setting up the tools and foundation for inbound marketing
  • Learn to effectively measure marketing effort. (metrics/closed loop marketing)
WHAT IS INBOUND MARKETING? Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

The Inbound Methodology

The best way to turn strangers into customers and promoters of your business.

5 steps for setting your strategy

  1. SET A MEASURABLE GOAL
  2. KNOW YOUR AUDIENCE
  3. KNOW YOUR BRAND
  4. WATCH YOUR COMPETITION
  5. GET READY TO MEASURE
“ What are your strongest character traits? And how do they translate into your presence - from images to language” WATCH YOUR COMPETITION

Set a specific goal – one with metrics attached to it and a time limit.

“ REALLY UNDERSTANDING THE GOAL YOU’RE TRYING TO HIT IS THE FIRST STEP TO REACHING IT”

What do you want to do?

  • Brand awareness: Do you want more people to know about your brand and get your products and services more widely known?
  • Acquisition or lead generation: Do you want to reach people who’ve never bought from you before and bring them into your buyer’s journey?
  • Growth from existing customers: Do you want people who’ve already bought from you before to buy more frequently or a different kind of product?

THESE MIGHT INCLUDE:

X Number of leads from a piece of downloaded content in 1 month •

% of old customers buying a secondary product within the year •

% Follower growth on social media within 2 weeks

Setting up the tools and A foundation for inbound marketing

SEO principles and Best Practices

SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO.

  • On-page SEO is the strategic implementation of keywords on your website, including in page titles, headers, meta descriptions, and more.
  • Off-page SEO, in comparison, refers to improving your website’s overall authority on the web, which is determined by what other websites are linking to you. The goal with off-page SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites.
  • Keyword Research

HOW TO CREATE CONTENT

By creating valuable, high-quality content that’s targeted at specific, well-defined audiences, you’ll do more than attract visitors to your website: You’ll attract the right visitors, who are likely to convert into leads (and customers).

Creating and distributing content is the best way to earn those valuable inbound links that can boost your search rankings and help improve your website’s discoverability.

  • Blogging for Business
  • Key Components of a Great Blog Post
  • Generating Leads With Blogging
  • Other Content for Generating Leads

GET SOCIAL

  • How to create post for specific platforms
  • Leveraging Video
  • Social Selling
  • Influencer Strategy
  • The Art of Social Listening
An important part of leveraging social media for business is to understand what industryrelated conversations are happening online and recognizing when you should respond.

CONVERT VISITORS INTO LEADS

People are visiting your site, but those visits aren’t leading to an increase new customers -- or even new sales leads. So what do you do? Simple: focus on conversion. To do this you will need to:
  • Come up with a compelling content offer for your prospects
  • Create a call-to-action to promote that offer
  • launch a landing page with a form for visitors to provide their information in exchange for that offer.
  • Finally, you’ll need to measure and iterate the whole process.

NURTURE LEADS INTO CUSTOMERS

  • Email Marketing Best Practices
  • Marketing Automation
  • List Building
  • Personalization & Segmentation

EFFECTiVE MEASURING MARKETING EFFORT

ANALYZE & REFINE

Identify Opportunities.
Set a Metric for Success.
Refine Your Strategy
Evaluate Performance
Metrics to Track and Report On

Thank you

Created By
Kari Stevison
Appreciate

Credits:

Created with images by the UMF - "Social Media v1" • WalterPro4755 - "DSC_4149_pp" • 422737 - "spider monkey email letters" • StockSnap - "macbook laptop business"

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