NCAA Rules of Engagement
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UC Davis official social media accounts will take the lead from you, the coaches, about engaging with prospective student athletes. We are just as excited as you are to see enthusiastic posts!
It sometimes happens that you may experience some critical conversations online, or someone is unhappy with you and might take it out on Twitter. You might even get some trolling. Each situation takes some thought on how to handle, and we are here to help you think it through. Here are some tips on how to manage some of the more sticky situations:
- Move the conversation into a private channel. If someone is having an issue, ask them to direct message you to exchange contact information and so you can get more information. Never release anyone's contact information outside of a private message.
- Can you help? Sometimes you get people on Twitter who just need help and are frustrated because they cannot find an answer anywhere else and Twitter is a last resort. Assess their issue and see if you can help or point them in the right direction to help. this is an opportunity to solve someone's problem and make them a fan of page.
- Respect the right to disagree. You may have some folks who really don't agree with you and want to tell you about it. You do not have to respond or engage, and often the best thing to do is to leave it alone.
- You have options. If you find yourself faced with repeated spam or escalating attacks, you do have the options to mute, block or report uses. Only use these as a last resort.
- Don't ignore a threat. If you see something that threatens violence to an individual or to your organization, take a screen shot, save the link and call the police immediately.
- You are not alone. Feel free to directly reach out to Sallie Poggi, social media strategist, to talk any issue through and get a gut check on how to respond. We can get you in touch with the right resources if it is an especially sticky situation.