Twitter Training Best practices for USING TWITTER AS COACHES

Why use Twitter?

  • U.S. users are still large percentage of user-base. 65 million users in the U.S.
  • It's mobile dominant. 47.7 million use Twitter through their smart phone
  • It's one of the more gender balanced social channels. 55% female and 45% male
  • U.S. youth still use Twitter. 37% of U.S. adult internet users 18-29 use Twitter
  • And they are addicted. 81% of U.S. Millenials check Twitter at least once a day
Sports and Twitter go hand in hand. 50% of all TV related tweets are about sports (Nielsen). Twitter adds another level for fan engagement and excitement which is what we want for UC Davis Athletics!
Tweet ops are everywhere!

Strip away all of the technology and social media is really all about building RELATIONSHIPS

OUR MISSION:

Elevate the use of social media at UC Davis to increase awareness of the impact and value UC Davis has on the world.

You can help. Your presence on Twitter contributes to the UC Davis social media mission.

We want you to be successful.

Your Twitter profile is your personal brand. To help you get started, follow the simple steps below to get set up. If you already have a Twitter account, have you done these things?

Set up your profile page

Current Coach Examples

Good use of header photo (but would be stronger w/ better text placement), real profile photo and identifies in bio current position
Great team photo, high res, real profile photo and tags team in bio

Write your bio

What's in a Tweet?

Writing Tweets

Desktop Version

Mobile Version

Things to Tweet About

  • Self promotion. Promote upcoming games and pertinent details to draw attention to your sport.
  • Jump into conversations. Share and comment on sports news to show your interest and knowledge.
  • Behind the scenes action. Show some insider looks at athletics (practices, team bonding, etc.) that most people don't get to see or experience.
  • Retweets count as tweets. Retweet posts from @UCDavisAggies and @UCDavis when applicable.
Don't just broadcast

Get the most out of Twitter

  • Imagine what your alumni would be proud about and want to brag about.
  • What value can you bring to your students to enrich their experience?
  • Don't be shy to ask them what they want. Regularly stop, and listen.
  • Ask yourself, are you the friend at the party that is just talking about themselves the whole time?
  • Set alerts for key subject areas so you can stay on top of relevant news to share.
  • Plan ahead - check the academic calendar, department calendars, and special event calendars to see if there are things you can prepare for.
  • Stay connected to the UC Davis accounts to source content and send content for sharing. Use hashtags to join larger conversations.
  • Don't forget to use the hashtag #UCDavis!
  • Avoid posting any personal contact information, personal opinions, confidential or proprietary information about UC Davis, its employees, students, affiliates, vendors or suppliers.
Best practice: Tweet at least one new thing a day. The more you tweet, the more you get out of it. You can also reuse content if it isn't timely, but space it out.

Promote Your Account

Growing your Twitter following and building engagement takes time. But there are some things you can do help it grow:

  • Start with your own people Let your immediate network know that they can now follow updates or contribute to content on Twitter.
  • Cross-promote. Link and cross-post content from your Twitter presence on to other social media channels like Facebook and Instagram or in your email footer.
  • Enlist help from others. Make sure that other coaches, staff, etc. tag your handle in tweets to gain more exposure. (Plus, it's fun!)
  • Keep engaging. Once you pull new followers into your account, be sure to engage with them to keep them involved with your content.
Twitter should be a two way relationship

The real magic of Twitter comes from engaging with others.

Tips to get engaging:

  • Follow others to get follow backs. Follow other accounts from UC Davis, coaches, sports writers, journalists and media outlets who cover your sport, staff of your department, people who mention your handle, other organizations you work with, etc.
  • Be prolific with your Tweet Likes. There is almost no harm in a like to another person's tweet and it takes almost no time to positively acknowledge someone's post.
  • Reply to a Tweet to get a conversation started. This can be something where you reinforce an idea, link to a resource, or add to the conversation.
  • Mention others. Especially if you are working together on something, part of a partnership or they published media about your topic.
  • Use hashtags. Hashtags help you get picked up into larger conversations about a topic. Just be sure you want to be part of the conversation that you are tagging into. #UCDavis tag is always a sure bet.
  • Don't forget to say "thank you." There is a lot of power in simply acknowledging others actions like a follow, a retweet, a like or a mention. Simple connections build over time into relationships.
The more you use it like a one-way marketing channel, the more people will tune you out like you are one. Show your audience that there are real people behind the Twitter page and they will connect with that.

Be mindful of your role as a mentor and coach - not just a friend.

Rules rules rules

NCAA Rules of Engagement

Click Don't Type

UC Davis official social media accounts will take the lead from you, the coaches, about engaging with prospective student athletes. We are just as excited as you are to see enthusiastic posts!

Sticky Conversations

It sometimes happens that you may experience some critical conversations online, or someone is unhappy with you and might take it out on Twitter. You might even get some trolling. Each situation takes some thought on how to handle, and we are here to help you think it through. Here are some tips on how to manage some of the more sticky situations:

  • Move the conversation into a private channel. If someone is having an issue, ask them to direct message you to exchange contact information and so you can get more information. Never release anyone's contact information outside of a private message.
  • Can you help? Sometimes you get people on Twitter who just need help and are frustrated because they cannot find an answer anywhere else and Twitter is a last resort. Assess their issue and see if you can help or point them in the right direction to help. this is an opportunity to solve someone's problem and make them a fan of page.
  • Respect the right to disagree. You may have some folks who really don't agree with you and want to tell you about it. You do not have to respond or engage, and often the best thing to do is to leave it alone.
  • You have options. If you find yourself faced with repeated spam or escalating attacks, you do have the options to mute, block or report uses. Only use these as a last resort.
  • Don't ignore a threat. If you see something that threatens violence to an individual or to your organization, take a screen shot, save the link and call the police immediately.
  • You are not alone. Feel free to directly reach out to Sallie Poggi, social media strategist, to talk any issue through and get a gut check on how to respond. We can get you in touch with the right resources if it is an especially sticky situation.
Almost there.

Tips & Tricks

  • Set notifications. You can personalize your notifications in your phone to send notifications when a user reacts to your tweets, likes you, or mentions you.
  • Check Twitter daily. Make it part of your routine to check out Twitter and see what's going on.
  • Track hashtags. Click on hashtags or monitor streams in online tools to help you keep an eye on conversations.
  • Use tools to help you. Online services like Hootsuite and Buffer can help you monitor, schedule and keep your account fresh.
  • Represent the right way. Personal web pages and social media accounts (of faculty, staff or students) may not use UC Davis logos, seals or other campus trademarks. See more below.
  • More resources on social media. More resources to come on the marketing toolbox.

We are here to help!

Join the Social Media braintrust. A monthly meeting where all social practitioners gather to discuss social media trends, share ideas and receive small trainings. We also have an email list serve and a shared collaboration channel on Slack. To join, email Sallie Poggi at sapoggi@ucdavis.edu

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