PRESERVING TUNISIA'S HERITAGE WITH A MODERN TWIST
Salwa Khalfa, a young entrepreneur from Medenine, has turned her passion to preserve Southern Tunisia's cultural heritage into a successful business. In 2019, with knowledge handed down from her family, she started producing jewelry and her own designs of "Skhab" – a traditional wedding necklace made with scented beads, believed to heal and bring good luck.
"Supported by Mashrou3i’s regional coach, I launched my business "Chamchouma" on social networks, which aims to establish itself as a trendy skhab brand. I also received training in marketing and communication, which enabled me to learn how to manage my orders online.” Salwa Khalfa, Medenine
UNIDO PROJECTS JOIN FORCES TO STRENGTHEN KILIM PRODUCERS IN KEF
Mashrou3i and Creative Tunisia, a project financed by the European Union and the Italian Cooperation, have joined forces to strengthen the development of a kilim cluster in Kef. The projects are working together to train over 120 rural women in kilim weaving techniques to improve competitiveness and enhance access to national and international markets.
Jalila Brini, is one of the 5 kilim producers who will benefit from this technical assistance. Jalila and her 47 employees took part in a training to improve and learn new weaving techniques, enabling them to enhance the quality of their kilim carpets.
"My team and I, have learnt a lot through this technical training. We are now able to work on the quality of the products, adding value with a perfect finish." Jalila Brini, Kilim Producer, Kef
MARGOOM - WEAVING A BUSINESS SUCCESS STORY
Karim Ben Ali, a 43-year-old computer science engineer, is leading the start up Margoom - an online store that is revolutionizing the handicraft sector in Tunisia. With the support of a network of female artisans, the business offers Berber carpets, kilims and margoum that are tailor-made to meet their customers' individual design needs. Technical assistance and skills training from Mashrou3i is enhancing the quality of Magoom's production and also improving working conditions for these women artisans.
"With support from Mashrou3i, we will train 23 women artisans from the Kef region to improve their carpet weaving techniques. This training is essential to strengthen the competitiveness of Tunisian handicrafts but also to improve the incomes of the women artisans, who are at the heart of this work." Karim Ben Ali, co-founder of Margoom.