COME RUN WITH US

CREATIVE DIRECTION

TO ESTABLISH A PRESENCE AT OUR RUN CLUB TAKEOVER USING OUR VISUAL BRANDING, MESSAGING, AND PRODUCT MARKETING STRATEGY WE CAN TELL OUR "PERFORMANCE. PACKED." STORY IN AN AUTHENTIC WAY THAT SHOWCASES THE PERFORMANCE BENEFITS, SPEAKS TO OUR CONSUMER, AND TELLS AN AUTHENTIC UNBOUND STORY.

BUSINESS DEVELOPMENT

REEVALUATE MARKET POTENTIAL USING CUSTOMER FEEDBACK ON PRODUCT, PACKAGING AND PRICING.

RETAIL STRATEGY

HOLD SELL IN MEETINGS AT PRC/FLEET FEET TO FURTHER EVALUATE THE PRODUCT/BRAND & LOOK AT POTENTIAL BUY IN OPPORTUNITIES.
  • TARGET OF 2 BUYER MEETINGS.

DIGITAL STRATEGY

CREATE BRAND & EVENT AWARENESS THROUGH SOCIAL CHANNELS.
  • TARGET OF 80 FOLLOWERS ON EACH PLATFORM.
  • OWN THE HASHTAG #UNBOUNDRUNNING.
  • COMMUNITY ENGAGEMENT - 50 TOTAL UNIQUE MENTIONS.

STRATEGIC PLANNING

DEVELOP RELATIONSHIPS AND GAIN INSIGHT FOR FUTURE OPPORTUNITY TO BUILD COMMUNITY AND EXPERIENCE ENHANCING SERVICES.

EVENT STRATEGY

(preferred partners)

RUN CLUB TAKEOVER OF LOCAL RSG TO INTERACT WITH CONSUMERS AND ASSESS THE BRAND/PRODUCT.

  • MAXIMUM OF 50 RUNNERS AT EACH TAKEOVER.
  • CONSUMER INTERACTION PROVIDING VALUE TO OUR RETAIL PARTNER.
  • ELEVATED RUN CLUB EXPERIENCE.

FUNDING OPTIONS

PINNICLE / BEST
#UNBOUNDRUNNING

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