The Great Kindness Challenge 2021 Partnership Introduction

We are Kids for Peace, a big-hearted nonprofit that grew from a backyard club into an interconnected global force.

Our Impact

15,000,452 youth engaged

28,062 schools involved

121 countries represented

Over 450 chapters launched

Kind Coins Campaign - 100% student funded:

- School & Peace Center in Kenya

- School & Peace Center in Pakistan

- 3 playgrounds in hurricane-affected communities in Puerto Rico, Florida and Texas

- Free Community Health Clinic in Liberia

658,342,700 acts of kindness inspired

And all of this with KIDS leading the way!

Our impact has not gone unnoticed.

The media loves to showcase our youth in action as they participate in our signature program...

Our Signature Program

The Great Kindness Challenge is a positive and uplifting kindness initiative that creates a culture of kindness in schools, homes, communities and the world.

Using our kindness checklist, students and families are challenged to complete as many acts of kindness as possible, showing the world that KINDNESS MATTERS!


In only 9 years, we grew from 3 to 28,000 participating schools.

Now, 1 in 5 American students participate in The Great Kindness Challenge.

Our goal is to engage all 140,000 U.S. schools by 2025.

We invite you to support our kids and become our partner.

Positive Branding

Connect your brand with our established kindness movement, reinforce your support of kids and showcase that you value kindness.

Paramount Reach

Expose your brand directly to 15 million students and their families. We engage more youth than the Boy Scouts and Girl Scouts combined!

Powerful Influence

85% of surveyed schools reported perceiving our sponsors more favorably because of the sponsors' support of The Great Kindness Challenge.

79% of surveyed schools stated they are more likely to purchase products or services from a brand that sponsors The Great Kindness Challenge.

Partnership Levels & Benefits

Let's talk.

We'd love to co-create an impactful partnership.

Together, let's show the world that KINDNESS MATTERS!