What would BLICK sound like?

We bring the top Swiss news straight onto your mobile device.

And you do not have to even read them.

You just have to open your Spotify account and you're good to go. Whenever you want.

Morning: 90 seconds top 5 news.

Evening: 90 seconds top 5 news.

Why?

Because of Matthew!

Matthew doesn't understand either the moderators or the news in Swiss radios.

And he is not into the music the stations play.

So how should BLICK sound like?

Like this!

Matthew is not the only one with the problems «BLICK FM» will solve:

24 percent of the people living in Switzerland are foreigners.

60 000 people living in Switzerland are English mothertongue speakers.

There is a huge market:

In the USA podcasts have been growing from 2015 to 2016 over 23 percent.

Spotify has around 90 million users around the world.

As Ringier CEO Marc Walder said in a newsroom speech, one of the most important topics discussed in media companies is audio and podcasts.

«BLICK FM» is scalabale and expandable:

Perhaps Matthew just wants to get news on sports in the future.

Or his colleague Marlene from Romandie wants to get informed in French...

Ressources:

Studios from Radio Energy. Content from the newsroom.

Process:

Choosing, translating and recording the top news at 6 am and 4 pm.

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