Asia is in the centre of attention for the CIO (the International Olympic Comity), in fact Asia’s cities will host the future Olympics Games. There will be Pyeongchang (South Korea) for Winter Olympics 2018, Tokyo (Japan) for summer Olympics 2020 and Beijing (China) for winter Olympics 2022.
I’ve decided to study the Beijing Olympics 2022 with the article “Beijing 2022 announce marketing program” extract from site of information China Daily, the 2017-02-27 written by Xinhua.
We will understand the election of the city; the advantages it had compared to its competitors. Then we will analysis the key points of it’s marketing program. In the last part we will deal with the problems of these Winter Olympics.
Let’s interest to the 2022 Olympics games in Beijing. Indeed, Beijing has been elected to be the host city for the 2022 Winter Olympics games in Kuala Lumpur on friday, July 31st of 2017 by the CIO (International Olympic Comitee). Beijing was in competition with Almaty (Kazakhstan) and Oslo (Norway).
The Chinese officials deduced the fact that their capital already arranges the heaviest infrastructures, in particular the immense stadium, “the bird’s nest” (“Nid-d'Oiseau”), which will welcome ceremonies of opening and close, the "Cube" (the Olympic swimming pool transformed into ice rink for the ice sports and an Olympic village, all inherited of the Summer games of 2008.