- Who: Sarah
- College graduate working at a small advertising firm
- Problem: She is specifically chosen by an important client who’s company has a “rebellious” image such as past marketing encouraging under age drinking in which has personally affected her
- Question: Should Sarah accept this opportunity which could be a break in her career?
- Answer: We will evaluate the ethics of alcohol advertising, conflicts in personal beliefs and biblical conflicts relating to Sarah's choice
Why Sarah is Hesitant?
- Her cousin was killed
- Conflict of interest
Why Should Sarah Accept It?
- Make an impact on others
- God calls us to do
- Best candidate
- Build Character
STATISTICS OF ALCOHOL ADVERTISING
- Alcohol advertising and marketing have a significant impact on youth decisions to drink
- A middle school survey, shows correlation with exposure to alcohol advertising and drinking
- Underage drinkers consume 22.5 billion dollars worth of alcohol a year. 22% of all sales
- Top beer companies spent 1.37 billion dollars on advertising
Affects of Alcohol and Underage Drinking
- About 5,000 people under age 21 die from injuries involving underage drinking
- Adults who had their first drink before the age of 21 are more often to become dependent or abuse it as opposed to those who wait until 21
- Alcohol impairs judgement which can often lead to poor decision making
MANY LAWSUITS RISING FOR ALCOHOL ADVERTISING TOWARDS TEENAGERS
- Cases similar to Joe Camel
- They state companies make alcohol seem cool
- Major case, Goodwin vs. major brewing companies, ongoing
WHAT SHOULD CHRISTIANS DO?
- Friedman (2000) states that the Bible provides a reliable reference on how business ethics should be formed.
- Waalkes (2008) discusses the issues with allowing money to guide people’s actions.
- Waalkes (2008) also states that Christians should be exemplary martyrs that reflect in the workplace.
- Proverbs 19:2 (ESV), “Desire without knowledge is not good, and whoever makes haste with his feet misses his way.”
- Romans 12:2 (ESV), “Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.”
- Luke 17:11-19 (ESV) Jesus Heals the Ten Lepers
- John 16:33 (ESV) “I have said these things to you, that in me you may have peace. In the world you will have tribulation. But take heart; I have overcome the world.”
"TOUGH BUSINESS: IN DEEP, SWIFT WATERS" by Steve Brinn
- "And she considers herself a Christian!"
- More advanced rowers face more difficult waters because they are prepared for it
- Steve Brinn faced a tough business decisions
- We should have confidence because God will meet us there
- Christians will face these situations at all stages of their careers
- What was discussed: statistics, affects, and biblical view on the case
- Sarah should accept the case: "Whatever you do, work at it with all your heart, as working for The Lord, not for human master." -Colossians 3:23
- Someone will have to take on job; furthermore, better be someone with a conscience.
Friedman, H. H. (2000). Biblical foundations of business ethics. Journal of Markets and Morality, 43-57. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do?p=AONE&u=vic_liberty&id=GALE|A186469578&v=2.1&it=r&sid=summon&authCount=1
Waalkes, S. (2008). Money or business? A case study of christian virtue ethics in corporate work. Christian Scholar's Review, 15-40. Retrieved from http://web.a.ebscohost.com.ezproxy.liberty.edu/ehost/pdfviewer/pdfviewer?sid=fb85297d-acfe-4263-9c96-2214b9749eb7%40sessionmgr4009&vid=5&hid=4201