MOZO RUSSIA PERFORMANCE REPORT

GOALS
  • INCREASE THE BRAND AWARENESS IN RUSSIA
  • INCREASE CONVERSION
  • INCREASE FOLLOWERS' NUMBERS
  • INCREASE NUMBER OF WEB SITE CLICKS
  • INCREASE SOCIAL ENGAGEMENT
  • GENERATE LEADS
  • CONTRIBUTE TO SALES
TOOLS
  • INSTAGRAM ORGANIC SEARCH
  • INSTAGRAM STORIES
  • INSTAGRAM PAID ADS
TACTICS
  • CREATE THE BRAND IMAGE
  • CREATE THE ATMOSPHERE OF 8TH MARCH
  • INTRODUCE MOZO'S SPECIAL OFFERS
03.03 ANALYTICS
INSTA ANALYTICS
ACTIONS
  • CREATE 6 PHOTOS, WHICH REFLECT THE BRAND IMAGE
  • WRITE 6 TEXTS, WHICH REFLECT THE BRAND IMAGE, SUPPORT COPYWRITING STANDARDS AND ENGAGE THE FOLLOWERS
  • ANALYSE THE PROPER TIMING FOR THE POSTS
  • CREATE THE CONTENT PLAN
  • POST STORIES
  • PAID ADS
SHOOTING
  • 4 LOCATIONS
  • 4 MODELS
  • EXPENSES: 8€ FLOWERS, 5,90€ COFFEE FOR THE SHOOT
  • 6 PHOTOS FOR THE CONTENT
  • 10 PHOTOS FOR STORIES
CONTENT PLAN
TEXTS
POSTING TIME
  • 03.03 FR - 13:00 (+)
  • 04.03 SUT - 15:00
  • 05.03 SUN - 17:00
  • 06.03 MON - 16:00
  • 07.03 TUE - 14:00 (++)
  • 08.03 WED - 11:00 (++)
TARGET AUDIENCE
  1. "MOSCOW" - 23-50 yo., Moscow. Interests: Mobile accessories, 8th march, Beauty and Fashion Products etc
  2. "IPHONE" - 22-35 yo., Moscow and Saint-Petersburg. Interests: Iphone6, 6s, 7, 7Plus, Arts, Scandinavia, Minimalism etc
  3. "Saint P" - Russia, 21-65+. Interests: Graphic design, Design, Scandinavian design, Iphone6,7, Mobile phone Accessories, Microsoft Lumia, Microsoft, Window Phones, Iphone Lovers
BUDGET
ORGANIC RESULTS
  • PHOTOS
Organic results per Photo
  • OVERALL ORGANIC ANALYTICS
PROGRESS
PAID ADVERTISING RESULTS
CONCLUSION AND RECOMMENDATIONS
  • POST FREQUENTLY ONLY THE CONTENT WHICH REFLECTS THE BRAND IDENTITY
  • WRITE TEXTS WHICH ENGAGE THE AUDIENCE
  • THE MOST PRODUCTIVE TARGET - "SAINT P"
  • THE MOST ENGAGING PHOTOS: PRODUCT AND PEOPLE, PRODUCT IN TOP SHOOT
  • CHANGE THE WEB SITE LAYOUT
  • CUSTOMERS SUPPORT IN DIRECT MESSAGES - DO NOT FORGET TO CHECK THEM!
  • POST STORIES
  • TIMING: MORNING + THE HIGH TIMING IN INSTAGRAM STATS
  • POST DIRECT LINK TO THE PRODUCT IN PAID AD

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