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Business Bestie Cheat Codes Theposhgirlsclub

First things first. I want to see you win. Inside, you'll find my favorite platforms + apps that I use along with my global team to run ThePoshGirlsClub brand! There are both free + paid options as I am a fan of MVP (minimum viable product) style business building! Basically, I'm saying be smart. There are some expenses and steps you don't really need to take before proving your concept and showing yourself that there's a place for your product on the market. I'm always going to teach you from my own experience - which is that I was a single Mami with zero dollars when I started my first brand back in the early 2k's. And if you're more advanced, you will absolutely find my growth strategies game changing! These are strategies I've helped everyday women build, like myself - And I've been hired by Silicon Valley startups with millions in valuation to build the same brand, community + systems. Wherever you are, let's grow together! Speaking of my experience, I'll share a bit of my story so you have just a bit of context as to who I am, my journey + how I use it to help YOU!

Hi + welcome to ThePoshGirlsClub! I'm Tori Torres, Founder of this incredible Community. I've spent the last 20 years running my companies while raising my two amazing boys Cristian + Carmelo, from home. You may or may not know that I’ve been a brand + community builder for 2 decades now…yea, let’s get into that for a hot sec!

Carmelo (Mr. Man), Mami (PoshTori), Cristian (Crissi)
Over that time, I've worked with some of the biggest ICONS of the last decade, including Beyonce Knowles Carter, Khloe Kardashian, Rihanna, Ciara, Diane Von Furstenberg + DVF Fashion House, Project Runway, BravoTV + Shop By Bravo, and more...

In the early days of MySpace, I decided to use the platform to sell my products (blinged out cell phone cases) to the users on the platform! As the OG of designer bling cases, I used to sell those babies for over $1000 a pop - but we’ll get into all that later ;) When the OG of Social Influence was creating this ish - PARIS HILTON, she was my very first major celebrity client. I know, right?! From there, the list grew + grew…

I've been backstage swag + built brand relationships at the BET, MTV, AMAs + GRAMMY Awards...the list of my reach + impact putting BLING on the map is kinda legendary. I met Khloe K. backstage at the AMA’s in LA about 6 months before *Keeping Up With The Kardashians* first aired + scored many appearances (my products, obvi) on her shows…That was the photo that really changed my life! Like forever. My client list includes Rihanna, Bravo TV + most of the housewives - but again, from the very start, like season 2 of ATL Housewives when Nene + Greg (RIP) called me to order bling. They were both on the call #truestory

I was sitting in my RR in the carpool line when Teresa Giudice called me and I giggled to myself inside because I immediately knew it was her…ummmmm, her voice is *rather unmistakeable* lol! A friend of hers who was a popular TV anchor Mina at the time had ordered from me and they were at a party together…she asked where in a got it, and Mina sent her my way! DVF - Princess AND creator of the little black dress - and of course, the House of DVF - we’ve done many projects over the years! Tyra Banks, Audrina from The Hills, Big Ang (one of my fav humans, RIP my love), Shop by Bravo (that was a great time)!

Project Runway, and the QUEEN herself - Beyonce! Seriously, the list goes on - I just wanna give you a bit of insight as to who I am + what I’ve built…and because of those wins, many, many fails (or rather, learnings) over 20 years now…I have so much wealth of knowledge of how to build brands! So much so, that I have also worked in Silicon Valley startups, helping to take them from Series A + beyond in my career! So…whether you’re a stay at home Mami like I was, having no real direction or money to start a brand of your own…or you’re a career woman looking to build a personal brand or side hustle…I’m your girl.

That was just a bit of social proof to bring it home ;)

Before we get into tools you'll use inside of the business, let's take a second to pause and consider where you will BUILD your business.

I'm a huge fan of Notion, because I'm able to run my life, travel, ideas, content planning, brand mapping, ideation, customer journey + email funnels, team project management - everything and all things ThePoshGirlsClub there. So take a look + see how you might use Notion as the hub for your business.

I used INFLUENCE and social selling - my specific methodology - to create the life I wanted!

With all that I've learned paving the way for new brands to show up + thrive, I now get to help women all over the world live their best lives through strategic brand mapping + building systems to scale.

I work with 2 main audiences. (1) Career women: Providing resources to help you create more Influence, Own The Room + be confident in + on your role. For this audience, I also help create side hustles to supplement income or prepare for entrepreneurship.

(2) For Entrepreneurs: I help them create influence, own the room, build brand strategy in their unique zone of genius. Bring your product to market with a clear content strategy designed to help you SELL more. And then create systems out of those methodologies.

Coach. Community. Content. Accountability.

Join My Community + never work alone again.
Here are some of the ways I co-create with my clients for the best experience possible where they are currently. Click on each link for more details!
Let's begin with the series of steps that go into funnel building. Here's how I develop a purchase funnel that helps me sell the first time my ideal client profile hits my page, sell more each time, and continue that process with every new person that comes into the brand. (P.S. As a PGC Subscriber, you'll learn this exact process)
Do you struggle with writing? Don't know what to say, how to say it, running out of content? Meet your new best friend. Let me introduce you to my new favorite tool to help with Email + Copy Writing!

So we know that email is alive and well! Right up there with texting, it's an incredible way to build the relationship in your customer's journey. I'd even say, it's better than text (although that's useful in other ways), because you can share more, get replies, and really build those relationships. This platform will take all of the pain and heartache out of writing email copy. It legit makes me sound brilliant! You're welcome!

Brand building from foundational elements to scaled + elevated business strategy. For beginners to experts - you're not going to find anything in here you can google. Promise.

Sit With Us.

Own The Room!

Don't let your fear of public speaking keep you from dominating!Whether you're in a career or tackling Influence + Entrepreneurship, this course is for you!

Resources!
Here you'll find some of my favorite resources that will help you start your business, or run it from whatever stage you're in! If you're new to entrepreneurship or considering what you'll need to begin...this resource list is going to tell you some of what you'll need and explain why you'll need it, to get your new e-commerce venture up and running!

And if you're wanting help with public speaking, Influence, or wanting to Own The Room, you're in the right place, too

Female BREADWINNERS
Brand Identity
In case you've been living on a remote island without access to any social media platform...hey, it happens! Let's talk about Canva.

Next, you'll need a place to make all of the incredible graphics you'll want to use to bring in + attract the right people to your brand!

So many seasoned business professionals struggle with this and it shows!!! Take the time to get great graphics - whether you are designing them, or you need a helping hand! Since you're in the startup phase, Canva is a great intro option.

Canva can be used to create PDF's, books + ebooks, Web Pages, magazines, posts for social media including Facebook, Instagram, Snapchat, FB + Insta stories, covers for social media, QR codes + pitches + so much more!

Once you've got your brand popping, you'll need a way to plan it in advance and also format spacing, adding in hashtags, and even auto posting if you'd like. For this, I use all things Planoly - my favorite platform for accomplishing each of these tasks!

Building the customer journey...

As important ...wait, let me stress that. Let's do that again. IMPORTANT as it is to know what you want your customer to do in your business...ya know, so that you can tell +direct them...yea..only 1% of my audience actually thinks about this! I'd say, this is 99% the problem of why they are not selling.

You must identify - how are you going get people into your business every single day. Then, consider how you can create a system that allows you to automate the communication + relationship building with that person (and every new person) that you attract into your business.

Your ultimate goal is always to provide value to help each person use your products better.

Help the visitor instantly identify your area of expertise. One alternative is offering an entry, or even a free value offer, that demonstrates how you can help that person.

You'll need this to collect, or generate leads. You need customers in your business daily to scale. Having a pool of targeted leads of your ideal customer is key to that goal.

Convertkit is one of my favorite platforms because it tells you so much about your audience/ community. If you are going to sell tons of products - whatever they are, then you'll need a "hub" of your business. A single place that you can really tell what's going on in the business. So you can see who's opening what emails, what the person is clicking on (interested in) versus what they are not clicking on (no interest). You can't do that with just an Instagram page or website like you can with an email platform. This tells you so many other factors about your business. Convertkit is a platform I've used since starting PGC.

Dynamic pages, affordable monthly cost, with a free trial for you to see how smoothly everything works with the time you need to setup + test, highly recommend this brand!

Lead pages is an alternative to Convertkit as a solution for landing pages + lead generation. The difference is that (at the time I'm writing this) there is not the ability to make the customer journey [emails!]. So you'd need a second platform, like a free email platform like say, Mailer Lite or MailChimp.

Let's talk about one of my favorite products - ever.

This is for those who are ready to make serious money, or have made some money already and want to scale. Samcart is an advanced tool - it's worth EVERY SINGLE PENNY! It's the one tool I would never go without, no matter how much it cost me. That's because for the last 4 years, I have experienced how much it is a benefit to my businesses.

What's great about Samcart is that you can potentially make more sales, with every single sale. So if someone purchases a product from you, you can create what's known as an "upsell". Then, when they click to purchase, you can offer more products at a time for sale, creating a series of offers, that help you make more money for every product sold. Simply put; it's kind of amazing!! I also teach you how to use Samcart all year inside of The Socialite Society - you will literally never have to be alone figuring out how to use it most effectively, immediately. This tool can help you go from a free intro offer, to making $500 in ONE lead page! I know, because I've done it over + over and I'll always give you the tips + tricks on how to do this inside The Socialite Society!

If you are working on a coaching business...Samcart just launched COURSES! Which means you don't have to pay for a separate platform anymore to make sales (and of course do upsell funnels which is why I LOVE Samcart), but now you can have your course content delivered ON THE PLATFORM for FREE - no extra cost. Needless to say, we'll be working on moving all course content over to the new platform in the coming weeks. If you need something to compare it to - Kajabi is one of the best (WAS) to use before this. But now, with Samcart being a powerful payment tool that helps you drive more sales at a time...and not having to pay for another place to deliver the content - game changer! You'll thank me later ;)

Also, if you're using it I'll be teaching how to use Samcart inside of The Socialite Society for your product and service based biz's w tips + strategies on how to make the most of it. I can't tell you all how huge this is in just this message, but we'll get into it inside of the Community.

SUBSCRIBE on YouTube for more strategies, tips + Inspo!

Join me on YouTube for more trainings + business building tips!

#IWANTTOSEEYOUWIN
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Posh Tori
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