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ThePoshGirlsClub Business Launch Kit

Hi + welcome to ThePoshGirlsClub! I'm Tori Torres, Founder + CEO of this community. I've spent the last 17 years running my companies.

Over that time, I've worked with some of the biggest ICONS of the last decade, including Beyonce Knowles Carter, Khloe Kardashian, Rihanna, Diane Von Furstenberg, Project Runway, BravoTV + Shop By Bravo, and more...

I've done so from the comfort of my home office. Literally, I took my business "from my living room, to The Red Carpet"! This path has taught me lessons about entrepreneurship that are priceless and so incredibly valuable. Having started my company back in 2002, I was able to show up on + grow at the inception of social media platforms, like Myspace + YouTube...and use the platforms to sell more products to reach those celebrity clients...who then helped me gain Influence and sell thousands of dollars (over $30k) in products every single month.

In fact, I reached my first six figures within just a few months of launching both my first and second companies. With all that I've learned, I now get to help women all over the world live their best lives through wifi and a dream!

Even though there's a huge community + we reach thousands of women daily, the focus is always quality over quantity. So be sure to follow, engage, + let us know how we can be helpful to you in the pursuit of your dreams. - XO, Tori

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Now, let's get started...
Here you'll find some of my favorite resources that will help you start your business, or run it from whatever stage you're in! If you're new to entrepreneurship or considering what you'll need to begin...this resource list is going to tell you some of what you'll need and explain why you'll need it, to get your new e-commerce venture up and running!
01: Brand Like A BOSS!

It's important to think about the brand direction from the very beginning.

The "vibe" you want your brand to represent. That's evident through your graphics, logo, colors, and the "voice" of your business. Keep in mind, this is how you're going to bring in the people that most relate to your business, help you stay authentic to yourself, and then position yourself amongst any other businesses in your market long-term.

That's what we refer to as a "niche" market".

We always want to think - long-term, because this is what you are passionate about, right?

Website vs. Blog

When you're just getting started, you can choose to begin with a website or even a free blog site. Blogging is a great way to incorporate video, text, and sales offers in one place. It's also a less expensie alternative when you're just launching or still in the building stages.

I'll hear people all the time say they're waiting for a site to be built, or they can't afford one. In that case, begin with the best content you can create around your business. Your tribe will be attracted to that quality content!

One option for hosting your blog for free is the very first site that I started blogging on YEARS ago...like we're talking early 2k's...

The Blogger website is great because you can actually make money right away using the platform by using integrated Google Ads within your site. Try them out below!

02: Images + Graphics

Next, you'll need a place to make all of the incredible graphics you'll want to use to bring in + attract the right people to your brand!

So many seasoned business professionals struggle with this and it shows!!! Take the time to get great graphics - whether you are designing them, or you need a helping hand! Since you're in the startup phase, Canva is a great intro option. When you're ready for something more advanced, you can contact our team over @AgencyInTheCity for help making your lasting mark with a complete branding package!

Canva can be used to create PDF's, books + ebooks, magazines, posts for social media including Facebook, Instagram, Snapchat, FB + Insta stories, covers for social media, + so much more!

Other favorites for curating images is Niice.co , Pixabay, and Pexel

03: Lead Generation + Email Marketing

You must identify - how are you gonna get people into your business every single day. Then, consider how you can create a system that allows you to automate that person (and every new person) inside of that business.

When a new visitor comes across your brand, the goal is to deliver value for the visitor. The goal is always to help each person use your products better.

And if you're going to be a Coach, you'll want to show or demonstrate your value.

Help the visitor instantly identify your area of expertise. So, think about how you can crate a free, value offer, that demonstrates how you can help that person...

You'll need this to "collect, or generate leads". That is, people who show an interest in what you offer.

Convertkit is one of my favorite platforms because it tells you so much about your audience/ community. If you are going to sell tons of products - whatever they are, then you'll need a "hub" of your business. A single place that you can really tell what's going on in the business. So you can see who's opening what emails, what the person is clicking on (interested in) versus what they are not clicking on (no interest). You can't do that with just an Instagram page or website like you can with an email platform. This tells you so many other factors about your business. Convertkit is a platform I've used for over 2 years to help me initially build the PGC.

I have to include an "Honorable Mention". Another platform that I use for email is Get Response. It's an incredible tool, because it includes a powerful webinar platform if you're going to become a Coach or host webinars. You can create 3 products in one; lead pages, webinars, and email automation. So I recommend it because it can become stressful trying to keep up with all of those products on various platforms.

Looking for a Community?
Looking for a community of other women entrepreneurs to have a built in place to get feedback, support, and HUNDREDS of hours of resources at your fingertips to grow your business? You'll want to check out The Socialite Society!
04: Mailchimp

While it doesn't offer all the perks of Convertkit or Get Response, mail chimp is a good starting place for newbies to business. You should never be without a link in your Instagram bio #BleedingMoney. Even if you're using that link for lead generation. Because if you don't have a website or blog set up, you can still use that space to COLLECT LEADS - so you have an audience ready + waiting for those products when you do tell them all about them! Make sense?

Eventually you'll want to upgrade to something that gives you more tools to work with, but you can definitely use it to get started.
05: SAMCART

This is for those who are ready to make serious money, or have made some money already. Samcart is an advanced tool - it's on the higher price point for start-ups - but worth EVERY SINGLE PENNY! It's the one tool I would never go without, no matter how much it cost me. That's because for the last 2.5 years, I have experienced how much it is a benefit to my business.

What's great about Samcart is that you can potentially make more sales, with every single sale. So if someone purchases a product from you, you can create what's known as an "upsell". Then, when they click to purchase, you can offer more products at a time for sale, creating a series of offers, that help you make more money for every product sold. Simply put; it's kind of amazing!!

06: PLANNING FOR INSTAGRAM~

Planoly lets you create a visual feed for Instagram, before you post to Instagram. It's free to use, although they do have some paid options. I use this for every one of my Instagram pages as well as our clients over @AgencyInTheCity to plan out our posts + visual appeal - this goes back to Brand Identity; a nicely, well-thought out visual feed for a business is definitely going to be taken more seriously than one that's not.

Growth-Hacking Instagram!
Take my free 3 Day course if you need help getting to the basics for properly growing your profitable brand using Instagram.
07: Coaches
If you're starting a Coaching business, I can't tell you + rave enough about how much I LOVE this next product. When I started my coaching business, I went through SO many different resources, trying out platforms, testing which one would give me everything I needed. Much like Get Response, it's a power-packed product.

In fact, as a Coach, it's the product I use along with Get Response. So you've got:

Email automations + blasts, A full service website platform, tons of pages to use as landing pages, all with extremely efficient built in designs. Forms for potential customers to sign up for your offers...and something they call Pipelines.

Pipelines let you build fully designed marketing campaigns right on the platform - and it has become such a valuable resource to my business. I highly suggest it for anyone who's coaching or considering creating a coaching business.

Want to learn exactly how to monetize using Instagram?

Get my Book, Instagram For Business, for FREE!

I'm giving away a few copies of my new book, Instagram For Business. It's quickly becoming one of my best sellers - as every single one of my books on Instagram has so far. Get the newest one to learn how to live without worrying about the Instagram algorithm - forever!

#8. Looking for some really great photo + product mockups?

Well, mockups sell your products much better than images that don't show off your products in the best light. Here's one of my favorite options for creating amazing product mock-ups at a great price!

Honorable mention for Free Book Cover Creator here!
#9 Packaging

Looking for beautiful, but inexpensive packaging options? Look no further!

The Business + Life Planner
#10. You'll need a content plan. See, the content is how I bring in new people into the PGC community all day, every single day. My phones never stop lighting up, because I am very intentional about putting out great content. Here's a free download of a part of my monthly Goal setting Planner so that you can begin setting up a plan for organizing your business, thoughts, financial goals, and content.
BONUSES

Join me on YouTube for more trainings + tips!

If you appreciate this content, be sure to let me know below!

XO, Tori

Ready to get help launching your business? Join me inside of the Diamond Elite 12 weeks coaching Method for just $99!
Visit the PGC Site

VISIT THEPOSHGIRLSCLUB WEBSITE

Created By
Posh Tori
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