Hi + welcome to ThePoshGirlsClub! I'm Tori Torres, Founder + CEO of this community. I've spent the last 17 years running my companies.
Over that time, I've worked with some of the biggest ICONS of the last decade, including Beyonce Knowles Carter, Khloe Kardashian, Rihanna, Diane Von Furstenberg, Project Runway, BravoTV + Shop By Bravo, and more...
It's important to think about the brand direction from the very beginning.
The "vibe" you want your brand to represent. That's evident through your graphics, logo, colors, and the "voice" of your business. Keep in mind, this is how you're going to bring in the people that most relate to your business, help you stay authentic to yourself, and then position yourself amongst any other businesses in your market long-term.
That's what we refer to as a "niche" market".
We always want to think - long-term, because this is what you are passionate about, right?