It's important to be incredibly strategic about the brand direction from the very beginning.
The audience you want your brand to represent. That's made evident through your graphics, logo, colors, and the "voice" of your business. Keep in mind, this is how you're going to bring in the people that most relate to your business (your key, target audience), help you stay authentic to yourself, and then position yourself amongst any other businesses in your market long-term.
Brand Positioning, Identity, + Messaging are the foundational elements in building your brand and creating a sustainable income for yourself, then scaling that into 6 + 7 figures.
Next, you'll need a way to track all that activity happening on your page! Data is the key for all things scaling in your business.
You need a clear funnel to drive your customers/audience through without them having to guess what you're offering and where you want them to go. This inexpensive link in bio app is my all time favorite for creating a beautiful, custom link in bio landing page, driving traffic and letting your audience know exactly who you are and the services you provide, and then tracking the activity! It is seriously a no brainer!