Katy Ferguson Digital CV


I'm a 22 year old Digital Marketing & Social Media enthusiast with a positive and ambitious attitude to work. I am a friendly, approachable person with a good sense of humour and have the confidence to work with new people in new surroundings. I enjoy taking on new challenges, especially as part of a team, and strive to do my absolute best.

Scroll to the bottom for contact details. A word document CV is also attached to the email sent.

This Digital CV is to be viewed on PC/Laptop only. Adobe hasn't quite got there with a responsive mobile version.

Previous Roles & Education

Social Media Executive at Wagada Digital Marketing Agency, St Albans, Hertfordshire. January 2018 - Present

I currently help run several social media accounts for a number of clients at a local digital marketing agency. I work closely with account managers to understand their needs and plan and deliver engaging social media activity to fit in with these. The clients are all local to the area of Hertfordshire and vary from a laser eye surgery to the world's largest skiing school.

The channels I predominantly use at work include Facebook, Twitter, Instagram and LinkedIn. However, my past time (scroll down) shows more experience with additional channels.

Digital Marketing Coordinator for Oxford Street & St. Christopher's Place, New West End Company. September 2017 - December 2017

This role consisted of managing several social media accounts for Oxford Street & St. Christopher's Place (Twitter, Instagram and Facebook). I utilized my skills in photography and videography to create engaging and effective strategies, posts and campaigns. I also had additional responsibilities relating to the creation of website content, blog posts and newsletters via email to over 100,000 subscribers.

Within 3 months the channels saw a combined increase of over 12,000 followers and the engagement, particularly on instagram, has increased drastically with it quadrupling in my first month. During the switch on of the world famous Oxford Street lights, I was the lead for all social media activity. This included scheduling posts, delegating roles and responsibilities whilst capturing live content on the night. My actions resulted in the hashtag trending for a record 19 hours and a reach of over 19.6 million people. Data collation and reporting, and pitching social media campaign ideas to colleagues and clients was also part of this role.

University of Portsmouth - 2:1 MA Digital Marketing 2016-2017

This degree involves creating several Digital Marketing Strategies for clients who need a detailed business plan on how they could improve their digital presence, brand awareness and engagement. Pitches to the businesses included prototypes, GANTT Charts and financial estimates including ROI. Contemporary issues within the digital world are discussed as well as a constant engagement with the newest, most innovative digital techniques.

I'm more than happy to share more details on my university projects upon request. Below is a brainstorm of all skills that were developed during this Masters course.

University of Portsmouth - 1st Class BA English Language 2013-2017

My three year English Language Undergrad degree focussed on a wide range of topics. I learnt how to write with persuasion, study discourse and language used in the media and how to successfully adapt the tone of voice in written language. This equipped me with skills I not only loved to develop, but skills that would prove to help me in my Masters degree and Internet Life.

I am proud to say that my First Class degree ranked within the top 2% of graduates heading from undergraduate level to postgraduate level at the University of Portsmouth. I was rewarded by the University with a scholarship for my Masters Degree.

Blog & YouTube

I feel it's important to note that I'm both a viewer and content creator, therefore I'm aware of what is needed for building an online brand. As a hobby, I run a beauty, lifestyle and travel blog and have done for the past 18 months. Along side this, I run a Twitter account, Snapchat and Instagram which widens my audience, introduces different levels of engagement and increases my exposure. My following grew rapidly and welcomed me into the world of YouTube as of late May 2016.

This hobby has turned into something that I never thought it would. The opportunities that have come my way so far have been incredible. Hero collaborations include being appointed a brand ambassador for LookFantastic and working with The Body Shop, M&S, Ghost Fragrances, Starbucks and Cadbury.

My current stats are below and I have a media kit/infographic for my digital presence which is available upon request. Please note that my reach is constantly growing so they may differ from time to time.


3,266 Subscribers




Re-Developed Websites & Created Social Media Campaigns for Local Businesses

As part of my English Language Undergraduate Degree, I was set a task of approaching a local business with the proposition of having their website redeveloped. Within my MA Digital Marketing Degree I created social media campaigns that accommodates the business owners' needs as well as what is right for the company. From this, I have developed the following skills:

  • Having a good sense of design & understanding good usability
  • Personable skills when building a rapport with the business owners and employees
  • Working to deadlines in order to meet the client's and the universities needs
  • Understanding the companies themselves by adapting tone of voice, content and engagement.

ASOS Customer Care Advisor

During the summer break from university, I decided to utilise my free time in order to gain more experience in a different field of work. This role involved responding to emailed customer queries with a professional lexis whilst maintaining the companies required relaxed tone. Skills learnt and content of the job include:

  • Understanding the customers' needs and how to respond accordingly.
  • Investigating customer complaints and queries in order to resolve and maintain customer satisfaction.
  • Queries that were serious cases and where previous intervention had failed to resolve; I was selected to handle these cases. This involved; personally calling complainant; listening to their issues and needs; investigating, taking and documenting immediate action to resolve; ensuring customer satisfaction and company learning.


Feel free to contact me with any of your questions. Below are ways to get in touch.

Email: katyferguson95@gmail.com

Phone: 07939605084

Twitter/Instagram DM: lexilife95


Created with images by NeONBRAND - "untitled image" • Lukas Blazek - "Notebook work with statistics on sofa business" • Photo-Mix - "digital marketing new technologies internet" • Edho Pratama - "Google analytics phone" • Serpstat - "SEO" • Corinne Kutz - "Working Hands"

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