The average Foodstagram posts one to three times daily , but have you ever stopped to think about the type of person running these food-obsessed accounts?
Although food obsession might sound like a precursor or hallmark of obesity, the connection between these ideas is not straightforward. In fact, most food-obsessed posters, bloggers, and vloggers tend to also be fitness gurus, chefs, and overall, of average weight. How do we explain this discrepancy – that those we’d assume to obsessively overconsume food aren’t actually running these Foodstagrams?
These findings suggest that our desire for rewards (in this case, food) and the pleasure our body derives from them are dissociable. While we assume that wanting and liking are synonymous, they may actually function through separate neural pathways: we can want without liking and, conversely, we can like without wanting .
Some individuals may not be obsessed with food itself but rather the aesthetic of the food and how it might be viewed by others, leading them to become Foodstagrammers. Others may not care for social media because their obsession is not driven by the pleasure associated with food’s appearance.