2. Predicted Future of Digital Marketing
1. Live Video: Youtube, Facebook, Snapchat and Instagram all introduce live video
- Audiences crave organic, real-time, personality driven engagement
- New ads will be rolled out to disrupt live content
2. Mobile Content Is King: Mobile has already surpassed desktop views
- More mobile-only apps similar to Instagram
- Google will be harsher against non-responsive site
- Pokemon Go will integrate ads
There is a heavy focus on social networks, being used mostly as an extension of our portfolio. Currently posting previous client projects
Instagram, LinkedIn, Facebook
Currently our main source of SEO, the blog is our top source of direct traffic. Again, as an extension of the portfolio, we are currently sharing previous client projects and case studies.
Under used at the moment, with no strategy in place to gather new contacts or make use of current contacts.