ABOUT THIS PROJECT
Zucchini Kill is a bakery located in Austin, TX. They make and sell 100% vegan and gluten free baked goods. They are powerd by all female musicians.
Moodboard
I set out to build an identity that played homage to the bakery's punk and feminist inspired roots while trying to maintain a clean, consistent brand.
After attempting to create skull-themed treats, and play with type in illustrator, I picked a direction and ran with it. It was a challenge at first to get the frosting to not look like a pink poop emoji.
A closer study on the cupcake skull helped me to even out the stroke and narrow it to a color group that I felt played homage to vibrant punk colors but dialed it back a tad to make it more usuable in a logo.
Credits:
Abby Broekhuizen