FITnesse Get your perfect FIT!!

Mission

Motivating others through the fun of fitness.

Vision

To change the way people do fitness and be known nationwide within 5 years

Values

  • Commitment- Determined to reach goals
  • Fun- Work hard, play harder
  • Results- Becoming a better version of yourself
Executive Summary

Slogan/Motto

Don’t wait to try on your perfect fit, FITnesse has it waiting for you!

Product

A fitness environment where fun is the main focus as we provide a wide variety of classes that engage with all types of fitness.

FITnesse©

Target Market

Our target audience consists of overweight individuals that are between the ages of 25-40 who are determined to improve their health, get in shape, and maintain a well-balanced diet.

Problem Solving

We plan to build a full service spa by April 2018 in order to bring in new clients and keep our current clients.

We also have continuous promotions to introduce ourselves and help sign up new clients.

Competition

Our main priority is to provide a fun facility, unlike our competitors, for our consumers who want to receive their maximum results, develop and adopt a healthier lifestyle, and keep the best staff around to maintain our reputation.

Positioning

FITnesse positions themselves as the most effective weight loss program around. We encourage our clients and motivate them through our high quality service, and this is why we are ranked as the #1 fitness facility in California.

We Understand!

Differentiation

We actually care about the health and well being of our clients, which is why we've hired the best staff to be a part of our clients' weight loss journey.

Social Media Strategy

We are located on social media through our Facebook, Twitter, and Instagram accounts (FITnesse is the username for all of our accounts).

Radio Spot

Don’t you want a banging body. Yes, I’m talking to you! Come to FITnesse and join our FITnesse Winterland Bootcamp. Don’t just sit around indulging on holiday food, Come lose weight at FITnesse instead. We offer a variety of FITnesse cycling classes, circuit training, and Zumba classes to get that body right. Avoid getting that flabby stomach around the holidays, decrease that dynamic dipping cellulite, and finish our bootcamp with the best body that you’ve never had. We are located in Malibu, California between Beach Street and Crescent Ave. Check us out on Facebook, Twitter, and Instagram for more information. Don’t wait to try on your perfect fit, FITnesse has it waiting for you!

Credits:

Created with images by Alan Cleaver - "Lose weight now" • mojzagrebinfo - "tape tomato glas" • Winter Jefferson - "Things To Do On An Emo Afternoon In SL"

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