target market: anyone who sleeps and/or those with trouble sleeping, targeting consumers who value the quality of their sleep habits.
projected retail envionment: clean white space: relaxing, soothing and harmonious.
with a knowledgeable and helpful staff.
pajamas/robes
slippers
socks
pillowcases
sachets
earplugs
headsets
oils/tinctures/sprays
bath salts
lotions
apothecary: skincare
salt inhaler
body brush
toothbrushes/floss
melatonin/valerian/tryptophan/magnesium supplements
aromatherapy/incense
books/dvd
journals/notebooks
blankets
throws
duvets
pillows
heating pads
sheepskins
yoga mats
massage tools
tarot deck: moon deck/the wild unknown
tea
music
sound machines
lighting/salt lamps
drinks
healing stones: moonstone,quartz, amethyst,smoky quartz
jewelry
travel kits
bags
lounge furniture: beanbags, cushions, etc
the sleep hotel
spa/massage/yoga
pillow service
tea service
special lighting
special beds, pillows
pajamas/robes
retreats
(sleep shop boutique)
