MAP invests and specializes in reversioning of legacy MEDIA ASSET content.
Legacy media content in the motion picture space is subject to physical, technological and cultural depreciation.
MAP invests in repairing, restoring and re-editing of physical content assets and elements, degraded by way of physical depreciation.
Such work involves frame by frame restoration of image clarity, recolorization and re-edits of format to suit modern day audience sensibility.
The process requires going back to the orginal uncut rushes and related physical film elements to reconstruct a completely new digital film asset version of all the underlying content.
Technological depreciation renders many classic and even modern day media assets economically unusable. Television broadcasters no longer air standard definition content, high definition content faces a similar fate in the coming 4K world. Upgrading aged content to 4K or better is the only way to future proof content against technological depreciation caused by increasing delivery standards.
Technological depreciation occurs due to change in device formats over time. Viewing theatrical content in native form in home theatre, computer or mobile device environments is less than ideal. The letter box cut on a home theatre or poor lighting on an aircraft, IPAD or phone screen is sadly legendary. Adverse audience experiences negatively impact revenues and long term media asset values. Reversioning best case, creates an ability to upgrade legacy content for best experience deployment over multiple device environments.
Cultural depreciation to content creates needs for change in underlying physical assets. Content made originally in English often requires added language tracks on reissue for global release. This content requirement in French, German, Italian and Spanish language for iconic European centric content is critical value add.
Equally Content Form for consumption purposes is also a critical consideration, as evidenced in the NEW TV IPO of 10 minute content. This is a prime example of change in content creative form adapting to change in media content consumption patterns. MAP where appropriate adapts creative form of a reissue or remake to platform context and need. Major players as evidenced by the IPO referenced are playing catch up in an audience lead market.
MAP invests in all legacy content upgrade costs, assuming all the construction risks inherent in restoring aged content. Often new enhanced elements such new music and or new digitally rendered content are required to create viable creative outcomes. In trans-media market place legacy content needs to be adapted to create fresh experiences.
MAP invests in deep due diligence in relation to legacy content copyright validity, past licensing history and piracy mitigation issues.