Sweet Surrender Dessert Cafe 1804 Frankfort Avenue

Introduction to Adobe Spark

Adobe Spark is a free program that makes visual and digital storytelling possible.It is very user friendly and no knowledge of coding or design skills are needed. In the world of social media, Adobe Spark is the cutting edge of content creation.

Overview

I will be focusing on Sweet Surrender Dessert Cafe located in the Clifton Neighborhood. It is a locally, family-owned dessert bakery that provides the perfect dessert experience through the cafe, custom cakes, and wedding cakes. All desserts are made from scratch on the primacies by an empowered mostly female staff. While the staff is always looking for fresh ideas, the recipes have mostly remained the same in the last 30 years of being open.

Key Audiences

Sweet Surrender's key audience are those with a sweet tooth looking for a unique dessert experiences in the cafe. With later hours than most bakeries, Sweet Surrender attracts many after dinner goers from restaurants in the same neighborhood. Sweet Surrender has been around for about 30 years, and it has the potential to be a Louisville staple, but there are still many people who have still never heard os Sweet Surrender.

Strategic Mindset

The cafe is located in an up and coming area and provides a very unique dining experience. With more restaurants per capita than any city in the country, there is a lot of competition. The cafe is the current area of improvement for the bakery. Sweet Surrender offers at least 25 different options for cake by the slice, cupcakes, cookies, and a full espresso bar. Most bakeries are open regular business hours, but Sweet Surrender is open until 10 or 11:00 in the evening on most nights for the after dinner crowd.

Strategies

Strategy #1: Utilize Adobe Spark to inform customers about the business and all that it offers.

Tactic: With the condensed nature of social media posts, it would be beneficial to utilize Adobe Spark to provide further information about the business that could be promoted on Facebook and Twitter. These posts could be regarding:

  • History of the bakery
  • Behind the scene
  • New design concepts
  • New recipes that are being tested
  • Interviews with the staff members

Strategy #2: Showcase the numerous different creations and specialty cakes that are created.

Tactic: It can be easy to flood social media platforms with pictures, but using Adobe Spark could be a way to showcase many cakes for those interested in seeing more of the products that Sweet Surrender can provide.

Summary

In conclusion, Adobe Spark could be a great resource for small business like Sweet Surrender because it is so user friendly that most people could easily use. It is a great tool to further connect with customers past social media. It is also a great platform to take a small business to the next level with content creation.

For more information regarding how to utilize Adobe Spark for small businesses, check out this blog post:

For more information about Sweet Surrender Dessert Cafe check out:

Contact Me!

My name is Kathryn Thomas, and I am the Front of House Manager at Sweet Surrender Dessert Cafe. I love Louisville, food, bees, and dogs. Feel free to contact me on any of my social media platforms!

Citations

Sweet Surrender Dessert Cafe. (n.d.). Retrieved March 8, 2017, from http://www.sweetsurrenderdessertcafe.com/

9 Ways to Grow Your Business with Adobe Spark. (2016, September 29). Retrieved March 8, 2017, from https://spark.adobe.com/blog/2016/07/12/9-ways-spark-page-can-work-for-your-business/

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