Sweet Surrender's key audience are those with a sweet tooth looking for a unique dessert experiences in the cafe. With later hours than most bakeries, Sweet Surrender attracts many after dinner goers from restaurants in the same neighborhood. Sweet Surrender has been around for about 30 years, and it has the potential to be a Louisville staple, but there are still many people who have still never heard os Sweet Surrender.
Strategy #1: Utilize Adobe Spark to inform customers about the business and all that it offers.
Tactic: With the condensed nature of social media posts, it would be beneficial to utilize Adobe Spark to provide further information about the business that could be promoted on Facebook and Twitter. These posts could be regarding:
- History of the bakery
- Behind the scene
- New design concepts
- New recipes that are being tested
- Interviews with the staff members
Strategy #2: Showcase the numerous different creations and specialty cakes that are created.
Tactic: It can be easy to flood social media platforms with pictures, but using Adobe Spark could be a way to showcase many cakes for those interested in seeing more of the products that Sweet Surrender can provide.