Music industry had a long way in the history. Over time music has been defined as an art, and it is considered one of the most famous arts from eternity (Robinson, 1997). Music is a combination of rhythms and melodies and the relationship between them. However, music is played by various instruments, such as physical (human voice and clapping), strings (oud, violin, and guitar) and electronic, such as organ. Furthermore, music is not only to play an instrument but also it can be by knock on drums or by using the harmonica.
The video shows an example of using our body to create music
Generation X which is refer to the generation that were born in the early 60’s to the early 80’s. This generation began after the world war 2 (Gordinier, 2008).
This generation is in between ‘Baby boomers’ and ‘Millennials’ and they were affected by several events back in the days. However, some of these events and lifestyle were Gulf war, AIDS, having both parents working which they were called ‘latchkey kids’, video games, computers, and MTV (Espinoza, 2016).
Millennials (Generation Y)
The Millennials are new generation which their birth dates start from the early 80’s until the early 00’s. just like other generations the Millennials were effected by several events, inventions, and fast developments. They witnessed 9/11 and all kind of terrorism around the world. Also, they had cell phones, used texting, internet, and technology (Espinoza, 2016).
The most powerful aspect for this generation to be influenced by is internet. They had the opportunity to have all the knowledge they want with a click of a button. With all websites and social media, they joined it is completely changed their life. It is hard to find someone from this generation that doesn’t use internet or participate in any social media pages.
Music Marketing Methods
When it comes to the music industry, they used to use billboards, television and radio commercials to market products. Now days, marketing music to Millennials is much productive than it was before. The music industry can reach people everywhere and in all social media websites, such as Instagram, Facebook, Twitter, YouTube and others. Through these methods they could reach all consumers and attract them by giving them the chance to listen to each track through iTunes and decide wither to by the whole album or only few tracks in it. Also, they have the chance to be updated to what’s new and exclusive from their favourite artist.
How Time Has Changed
With all the technology, music has been produced in different ways through time. In the past people use to go to the store to buy tangible products that contains music inside. Now a days young Millennials didn’t face that kind of trouble to buy music. They can find it in their phones, tablets, and computers so easily.
So when it comes to sell music for older generation it would be very different in this time. Generation X are more likely used to buy CD’s and Cassettes, how can a marketer convince them to buy any kind of music online?
In order to sell Gen X the “new music” they have to able to use all kind of device that support downloading music. Most of this generation already knows how to use phones, tablets, computers, and others. But they are still more comfortable buying CD’s!
It can be seen that booth generation has a similar music product which is CD. But Mp3 audio on iTunes and others are the most used and popular.
It can be concluded that though time consumer behaviour changes, and this behaviour is getting more generation after generation. In each generation there are specific ways to encourage customers to be more interested in music. There are completely different methods and theories to be applied to each generation in order to achieve their satisfaction.
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