A New Start: ISPO 2017

“We have joined ISPO for several times before”Says Shirley Xu, the sales manager of Shanghai Zhensheng Sports, “But this time we bring something different.”

Every year, more than 2,600 international exhibitors present their latest products from the segments of Outdoor, Ski, Action,PerformanceSports, Textrends, Health&Fitness and Sourcing at ISPO MUNICH to over 80,000 visitors from 110 countries. Thanks to close cooperation with the industry ISPO can identify market requirements and offers international sports business professionals the best possible presentation and networking platform at ISPO MUNICH, so we pay very close attention to this exhibition and make detailed event plan for it.

Q: What do you feel about ISPO we attended last year? Any gain from it?

Shirley: Well, we met our client directly there, which helps them to know better about our actual strength. We communicated more and made good impression each other, it was unquestionable beneficial to our further cooperation. What’s more, we visited and learnt from many world famous brands, their products, their styles and their concepts. It’s really helpful for us to adjust our strategic policy and make more comprehensive business plan.

Q: So what do you prepare this year? I heard about you will bring something different this time.

Shirley: (laugh) I can only say we prepare so many brand new types of products this time, which is definitely beyond your imagination. We noticed that people get higher requirements for their health and fitness nowadays, so adjustment of product structure and change of work style is very urgent. We have to keep up with the pace of the time, to adapt to the economic environment, only in this way can our brand survive and grow.

Q: One last question, what do you want to say to the visitors who comes to us?

Shirley: We definitely have the top professional ability of research and develop products in China. This year we worked with 4 world-first class sport brands and also learn much from these cooperation, so we are confident to show our improvement this year and earn more attention and trust in 2017.

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Lewis Liu

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