Steve Madden Vs. Michael Kors

Michael Kors Vs. Steve Madden

Steve Madden Strengths: Better pricing than competitors, many products, located everywhere in US

Michael Kors Strengths: Celebrity use, many awards, used on reality TV shows.

Steve Madden weaknesses: Intense competition, low global presence, similar styles every year

Michael Kors weaknesses: Lesser known globally

Steve Madden opportunities: global expansion, celebrities, men's line

Michael Kors opportunities: High demand, very well known in US

Final Recommendation

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