LSU Increases Convenience and Order Sizes with New POS
Louisiana State University has some of the best college sports teams in the nation, including three-time National Championship titleholders, Tiger Football. With their popular teams ranging from baseball to basketball, the stadiums across LSU’s campus are continuously populated throughout the year. Tiger Stadium is the sixth-largest stadium in the world and the magnitude of transactions tends to be very high. LSU needed a modernized, cloud-based point of sale solution with self-service functionality.
Since implementing self-service kiosks, LSU saw a 16 percent increase in average order size and 25 percent more items per checkout at kiosks compared to traditional point of sale terminals.
Many campuses are dealing with an outdated point of sale system which can lead to long lines, frustrated students and staff, and upset fans missing key moments in the game at athletics venues. Like LSU, schools can truly benefit from the flexibility and convenience that modern, cloud-based point of sale solutions offer.
Flexibility was at the top of LSU’s list when they were looking for a new point of sale system. Not just flexibility for staff to move about the campus and stadium taking orders, but also the flexibility to move devices from stadium to stadium or even other high-traffic areas on campus. There are also handheld devices for table-side and even in-seat or in-suite ordering, as well as self-service kiosks located in high-traffic areas. All of their information is continuously backed up by cloud technology to enable backend reporting and analytics.
And, finally, there are several different delivery models: in-seat delivery (in stadiums), counter pickup, locker pick up, and pickup for catered pre-ordered meals. With all of that in mind, operators should consider how they are going to reopen their menus and how they will incentivize guests to use contactless payments more often by making transactions smooth and efficient.
All orders — no matter the medium or channel — feed into kitchen display systems and back-of-house tools. You’ll also need to keep guests updated through text message order updates as well as order status boards that you can post throughout your venue to keep customers up to speed. For larger campuses, you may want to think about integrating third-party delivery apps like DoorDash and Uber Eats.