Since we started talking about content, let's talk for a minute about content aggregation. This is important for everyone to know.
While it's always best to generate or curate your own content, you should work to be an aggregator as well. You can look for content from like-minded individuals, organizations, or other sources. Look for statistics. Look for analytics. Look for studies that have been conducted. Use it on your social channels or in your blog or website, but the key here is
Give credit and linkbacks!
It's as simple as including "(Source: The Institute of Blah Blah, http://www.theirwebsite.com)" in your post.