SAS Customer Loyalty Presented by Christian Schick

Components of an Excellent Loyalty program

Points encourage:

  • Visitation
  • Participation
  • Enjoyment
  • Promotion

How Points are earned

  • 50 points per visit
  • 5-10 points per activity
  • 75 points for High Scores
  • 15 points for sharing experiences
  • 100 points Random Giveaways
  • Points are redeemed for food, activities, and prizes

Points Classes

  1. Squire (0-500 points)
  2. Knight (500-1,500 points)
  3. Commander (1,500-2,500 points)
  4. Monarch (>2,500 points)

Upgrade Bonuses

  • Squire to Knight- "Knighting Ceremony" free cookie.
  • Knight to Commander- Coupon for free drinks.
  • Commander to Monarch- "Royal Feast" monthly free meal with other monarchs.

Product Infrastructure

  • Card Swipe
  • Smartphone Application
  • Website

Promotion

  • Customer loyalty accounts are linked to social media
  • Points system encourages sharing
  • Social media site encourages points system

Price

  • Initial Set-up: $20,000 per location
  • Subtotal: $1,100,000
  • Maintenance Cost: $100 per location per month
  • Subtotal: $66,000 per year
  • First 6 months free

Why We're worth it

  • SAS makes excellent customer loyalty programs
  • Our programs integrate with promotions
  • Our IT staff stands by their products

Thank You for your time

Created By
Christian Schick
Appreciate

Credits:

Created with images by clumsy_juggler - "arcade" • PepaLove - "girls game automat drive" • etrepum - "arcade in coex" • Sam Howzit - "More Arcade Games" • Theme Park Mom - "Arcade" • Lisa Padilla - "Arcade" • blahspam - "IMG_0161.JPG"

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