Simplifying your eCommerce experience is one of the most effective ways to increase holiday sales. As we’ve noted before, Brick and Mortar sales saw a decline on Black Friday compared to previous years. This is directly related to an uptick in eCommerce. And it makes sense: Given the opportunity, consumers opt to stay home and do their shopping rather than braving the crowds on Black Friday. in fact, in 2015 eCommerce sales grew 6.8%. That might not seem like a lot, but that small increase accounts for nearly 102 billion dollars! That’s a lot of holiday shopping.
If possible, you should solicit good reviews for your online store as well. A couple of good reviews will go a long way to improving your businesses’ online reputation. As we continuously point out, positive word of mouth is often the best form of marketing.