Women drive 75-85% of all consumer purchasing, through a combination of their buying power and influence.
Multiple sources, including Boston Consulting Group, Women Want More by Michael J. Silverstein and Kate Sayre, (Harper Collins 2009), The Economist: Guide to Womenomics and Why She Buys by Bridget Brennan (Crown Business 2011)
Roughly 75% of women identified themselves as the primary shoppers for their households.
“Buying Power.” Catalyst (2013).
Women influence 91% of all home purchases.
Women make 70% of all travel decisions.
Brennan, Bridget. Why She Buys. Crown Business, 2011. Print.
In the U.S. market, women make up just under half of the Internet population but generate 58% of e-commerce dollars.
Abraham, Linda Boland, Marie Pauline Morn, and Andrea Vollman. “Women on the Web: How Women are Shaping the Internet.” ComScore (2010).
Of the 2.7 million people living in the city of Chicago, nearly 810,000 are women between the ages of 25 and 69. There are nearly 700,000 females age 16 and older in the workforce in Chicago.
U.S. Census Bureau.
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