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Our Story

Inspired to action by her mother's personal experience with childhood poverty, our founder, Heather Hopkins, started My New Red Shoes in 2006 to serve children like her mom - who suffered the childhood indignity of going to school in clothes and shoes that made her feel like "the poor kid" year after year.

With the belief that no child should struggle to have their basic needs met, MNRS mobilizes resources to close the clothing gap for students in-need by providing them with new shoes and clothing throughout the school year.

Beyond filling an unmet need, our work helps to improve the school attendance, inclusion, and self-esteem and confidence of our community's vulnerable children and youth.

Since 2006, we have provided more than 65,000 students living in poverty with the basic necessities of new shoes and clothing while working to build a stronger, healthier and more inclusive community for all youth through civic service, advocacy, and leadership.

Through our programs and unique partnership model, MNRS maximizes community resources, leverages our collective capacity to serve children, and advances our vision of a world in which all children live free from poverty and its consequences.

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