Spinx: it's not the food, it's the feeling By: Jordyn Schirripa, Mary Louise Pawlowski, Stephen Broome, & Olivia Wall

Store Consistency

Physical Environment- Cleanliness, Customer Service, Homey Feeling

Unifying the spinx brand

What is the Spinx brand?

Consistency in the brand

Adaptability

Social Media

Communicating Effectively

Consistency: quality & type of post

Creativity

Repetitive

https://twitter.com/TheSpinxCompany

Ideas for posts

  • Tell compelling stories
  • Use different products
  • Show people enjoying Spinx
  • Be clean, clear, consistent

Competitive Analysis

The Spinx App

Interactive Campaign

#SPINXSTOPS

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