PLiNG: UAE Sales & Distribution Company profile & Commercial trading terms

About us

As consumers continue to aspire to better health and healthier eating, snack products that bridge the gap between nutrition and indulgence with tasty, portable options will break through the clutter both globally and locally.

Taking cue from the growth of indulgent & healthy snacks/beverages, we want to offer our customers snacks and beverages that are processed in the leathers format with nearly no added sugar.

PLiNG foods and beverages pvt ltd is an integrated multi food products company based in Kerala. The vision has been to explore new territories and breakthroughs by creating new products in categories that never existed.

You can read more about the company as reported by the Indian Express here :

Product#1 : Banana Crisps

Made from freshly harvested KERALA Nendran Plantain,PLING is fried and processed in vegetable oil which is free from cholestrol.Banana Variety is a rich source of essential vitamins and it is completely free from artificial colour and monosodium glutamate (Aginomoto).

Product USP

  • Better alternative than potato
  • The only product in it's category
  • International flavours
  • Packaging design created to attract impulsive purchase

Flavours available :

  1. Peri Peri
  2. Panipuri
  3. Sour Cream & Onion

GTIN Barcodes

27: Sour cream & onion | 10 : Peri Peri | 03 : Panipuri ( click on the image to enlarge )

Product#2 : Choco Fills Ragi based cereals

Made with more than 50% Ragi on the outside, and 4 really delicious flavours on the inside. The Dal brings in the protein, and the absence of Maida keeps the gluten out. Best enjoyed by kids and the adults who refuse to grow up.

Product#3 : Casava Crisps

Pling Cassava crisps , the “lite chip” is made from a special variety of cassava (identified with the support of CTCRI – Central Tuber Crops Research Institute, Trivandrum), exclusively grown on the South Eastern hillocks of Kerala. The “low carb” slices are processed in a fully automated plant, using healthier oil and flavoured with spices of superior quality, carefully selected and and blended, by international flavour experts, for your taste buds. In all, Pling is a crackling chip with 20% less fat than potato chips.

Product#4 : Jackfruit Crisps ( yet to be launched )

Jackfruit Crisps are made from vacuum fried jackfruit, to retain the wholesome goodness of the fruit. No preservatives or flavours. Every bite is unbelievably tasty and 100% healthy.

Product#5 : Roasted peanuts & Chikki ( yet to be launched )

Commercial Terms with Distributors


Margins to Distributors:

The logistics/shipment of products from India has to be carried out by the distributor. Distributor can decide the selling price to consumer/retailer but we may some reservations on the retail price point of each product.

Prices of each product delivered at Kochi port

Payment Terms

*Company is having only one payment mode: ie., Advance Payment,'

*Advance Payment:

Consumer/Distributor should ensure payment made Advance as per PI value informed by Accounts department in writing

Process to be followed FOR PAYMENT TERMS

Advance payment:

a) Security Deposit ( based on area / volume of business will vary) : NOT REQUIRED

b) No Credit limit, billing against invoices only

c) Can opt for RTGS payments or thru Advance cheques

Current Retail Presence

Press Mentions

Marketing support

Listing fee

  • All listing fee for the brand will be barred by the company
  • However, we won't be able to cover expenses towards renting shelves or pay extra on a monthly basis or for any promotion purpose

Danglers / Posters / Promotional print

  • Any promotional poster or danglers to be used in point of sale needs to be requested with size specs and other details
  • Company will design & cover expenses for printing the same on a pro bono basis

Stands / Placement structures for retail

  • Will have to take request on pro bono basis

Brand Marketing

  • All brand communications are centralised and will be carried by out the company in a phased manner
  • We start with digital & social media activations
  • This will be followed by offline BTL activations as we reach more shelves

Seasonal / Promotiontional / Festival Offers

  • Distributors / partners could request for promotional offers which will be treated on a pro bono basis

Soft Launch Campiagn

A pre launch camera is live on digital/social media which has been well received among the the TG with more than 100+ entries in first 10 days of the campaign.

Launch promo offer

To introduce the product to the customer and to break ice we are launching a 2 + 1 offer with retailers who are willing to work @20% margins during the offer period

Post launch event

Post January once we have the products in retail shelves we will be starting with offline event activations such as the below :

These will be executed at regions/cities with significant sales numbers and prospect to increase.

Next step

To process distributor appointment kindly fill the details from below link :


PLiNG foods & beverages pvt ltd

1/314 A , Edappally , Kochi -24 , Kerala

CST # 32071222247C

FSSAI # 11316007000693

For any further queries reach us on : + 91 7012717458 ( India ) | +971 55 223 5758 ( Middle East ) | + 353 894981487 ( UK & Ireland )

Send all documentation to andy@thekitchenconsulting.com and complete the below form

Created By
Go Pling DOT com

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