Coaching for Literacy's Fight for Literacy Games provide sports property groups with a proven philanthropic platform that can sell media, activate corporate partners and make a difference in your community.
Presenting Game Sponsorship - A corporate partner promotes the cause of literacy in a selected market for an entire season culminating in a presenting game sponsorship during the Fight for Literacy Game with your school's team. This strategy allows a corporate partner to own the cause and align with the sports team's brand in a powerful way. The approach builds invaluable brand equity, cause awareness and literacy program impact and includes the following media during the entire basketball season: radio, social media, online and in-arena. [Estimated media spend: $45,000 — $80,000]*
Campaign Partner Sponsor - A corporate partner promotes the cause of literacy in a selected market culminating in an entry-level sponsorship of the Fight for Literacy Game with your school's team. This strategy focuses on our digital campaign elements (hashtag campaign and Assist for Literacy) and ensures that a corporate partner creates a positive impact for local literacy programs while elevating their brand's equity. This approach includes the following media over a 3—4 game timeframe: radio, social media, online and in arena. [Estimated media spend: $7,500 — $15,000]*
* Estimated prices are expected spend ranges, Coaching for Literacy understands that media prices vary based on NCAA team brand value, market size and sponsorship assets
Funds given for the purpose of corporate sponsorships will be applied as follows: 75% will be allocated toward media investment, 15% will be retained by Coaching for Literacy and 10% will be directed to our literacy partners. *
* Sports property rights holder receives 100% of media's value. CFL asks sponsoring company's to pay 125% of the media's value to support our nationwide Fight for Literacy. Of the excess 25%, 15% is retained by CFL and 10% is donating to direct support literacy work in the community of the sponsorship.
"We are excited and proud to be partnering with Coaching for Literacy's mission to help increase literacy awareness in our community here in Memphis. This is an opportunity to create an exciting sports platform program with our hometown Memphis Tigers this season and make an assist in the mission for CFL." - Todd Kucinski, General Manager, Tiger Sports Properties