AIR MAX 1 ANNIVERSARY LAUNCH DATE : WHITE & UNIVERSITY RED 03.03// WHITE & GAME ROYAL 03.09 SELL THROUGH : 100%

WE CELEBRATED 30 YEARS OF REVOLUTION WITH THE RELEASE OF THE ICONIC AIR MAX 1 OG IN ITS ORIGINAL SHAPE IN PARTNERSHIP WITH OUR MOST AUTHENTIC SNEAKER NBHD DOOR STARCOW.

AIR MAX 1 BESPOKE RETAIL EXECUTION WITH ORIGINAL PROPS FROM THE PAST AND FAMOUS 1987 MOTORBIKE FROM STARCOW OWNER

FOR THE OFFICIAL AM1 OG LAUNCH AT STARCOW, WE CREATED AN ARTIST RESIDENCY IN PARTNERSHIP WITH PARISIAN ILLUSTRATOR @ELIZA STREET DURING 10 DAYS

PASSWORD: AIRMAX1

FROM NIKE.COM

… TO THE STREET…

… AND THROUGH SOCIAL MEDIAS

EXPECTATION & ENERGY WERE HERE

THE RELEASE OF THIS ICONIC MODEL GOT MASSIVE COVERAGE, RETRACING THE STORY OF THE PAIR

SOCIAL MEDIA AMPLIFIED THE DROP

Credits:

NIKE FRANCE

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.