Our team identified core topics and target keywords to be visible with the right audience, and to build trust in BPC expertise. These topics were structured in a comprehensive architectural map to ensure that the flow of information on the site would fit with a user’s desired path. We worked closely with website designers and developers to ensure complete technical execution at launch in keeping with current best practices for SEO. In concert with content efforts, we executed strategic link-building campaigns to improve content visibility.
As a result, the client saw a significant increase in organic visibility in the months following the new website launch, as indicated by significant 100%+ increases to organic traffic and relevant keyword rankings
By leveraging paid social campaigns on Facebook, we were able to increase traffic to the blog immensely. We also gained an average of over 40,000 impressions a month and engaged with 1,000 additional social media users that we would have missed using organic strategies alone.
“When we worked with Response Mine Interactive, we saw a tremendous improvement in the first six months of traffic. This has had a major impact on our healthcare business.”
- Erika Rosenthal, Vice President, Strategy and Healthcare Partnerships, Back Pain Centers of America