Passenger The Boy who cried wolf

MISSION STATEMENT

To release the 9th Studio album from Passenger as directly as possible to the existing fanbase

To create a long lasting partnerships as directly as possible with many global retailers that will enable all fans throughout the world to connect with and purchase the music in any currently available format to them.

To say thank you to the fanbase that has been so ever present with the Passenger project from the early beginnings

PREVIOUS HISTORY

Global Sales Brief Overview:

Let Her Go - 1 Billion + Streams on You Tube / 555m Spotify Streams

  • UK: 3 x Platinum
  • US: 7xPlatinum
  • Australia: 7xPlatinum
  • Belgium: Platinum
  • Canada: 4xPlatinum
  • Denmark: 3xPlatinum
  • Germany: Platinum
  • Italy: 2xPlatinum
  • New Zealand: 2xPlatinum
  • Spain: Gold
  • Sweden: 4xPlatinum
  • Switzerland: Platinum

All The Little Lights - (Album) Platinum in US , UK, Germany Aus (x2) 2 million album sales globally

Young As The Morning Old As The Sea: (Previous Album)

  • No 1 in 4 x Countries - UK, Switzerland, Australia & New Zealand
  • 5 x Top 10's including - Germany, Canada, Netherlands
  • Anywhere - 37 Million Streams

LIVE

  • 2016/2017 performed to headline crowds of over 250,000 Across Asia, Australia, New Zealand, Europe and North America
  • Oct 2016 - Performed largest Headline show of 12,000 people at the Ziggo Dome in Amsterdam
  • Jan 2017 - Performed first ever dates in Singapore, Taipei, South Korea and Hong Kong
  • March 2017 - Performed 24 x Dates across North America - 95% SOLD OUT

RELEASE TIMELINE

  • July 24th - Global Social post - Let Her Go was uploaded to YT 5 x Years ago to this day - now has 1 x Billion views. Thank you to fans for their support
  • July 25th - Global Social tease about exciting News To Come
  • July 26th - 7pm (UK) Live Stream & Album Announce / Pre - Order Goes Live / 2 x Single tracks available for Download and on all Streaming services globally - Track 1 = Simple Song / Track 2 = The Boy Who Cried Wolf.
  • July 28th - Global Album Release / The Boy Who Cried Wolf Official Video released

ALBUM TRACKLISTING

  1. Simple Song
  2. Sweet Louise
  3. The Boy Who Cried Wolf
  4. Walls
  5. Setting Suns
  6. And I Love Her
  7. Someday
  8. In The End
  9. Thunder And Lightning
  10. Lanterns

SOCIALS

  • Facebook: 3.7million
  • Twitter: 499,000
  • Instagram: 229,000 followers
  • YouTube videos: 1.7 Billion Views
  • YouTube channel subscribers: 3.29 Million subscribers
  • Spotify - 1 x million Followers
  • Mailing List - 65,000 members

REACH OVERVIEW

Previous purchasers - Into the millions of prior purchase data through Amazon / Apple / Spotify / Pledge and other retailers

EXAMPLE DEMO (UK)

This is based on a fairly small sample group of 600 but is possibly indicative

FACEBOOK AUDIENCE OVERVIEW

3rd Party generated insights into Tags & Similar Artists

DATA FROM CHART METRIC

SPOTIFY DATA

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