Lululemon vs. Athleta By Jillian Steinberg

Product/ Service:

Athleta: yoga pants, athletic shorts, sports bras, bathing suits, jackets

Lululemon: yoga pants, athletic shorts, sports bras, bathing suits, jackets

Prices:

Athleta:

  • sports bra- $50
  • yoga pants- $80

Lululemon:

  • sports bra- $60
  • yoga pants- $110

Promotions:

Athleta: has two semi-anual sales per year

Lululemon: rarely ever sales

Strengths/ Weaknesses:

Athleta:

Strengths-

  • less expensive
  • has more sales
  • carries more sizes
  • better return policy (can return at any time with or without tags after working out in the product if not fully satisfied)

Weaknesses-

  • only aimed towards women
  • doesn't have as many accessories

Lululemon:

Strengths-

  • also sells to men
  • bigger brand name

Weaknesses-

  • more expensive
  • rarely marks down items
  • not as good return policy (can return within 14 days with all tags attached)

Opportunities/ Threats:

Athleta:

Opportunities- going to expand to Europe & Asia and thinking about making more products for men

Threats- a lot of competitors for athletic apparel (Nike, Under Armor, etc.)

Lululemon:

Opportunities- focusing in North America

Threats- a lot of competitors for athletic apparel (Nike, Under Armor, etc.)

My Recommendation:

I would recommend Athleta because even though Lululemon has a bigger brand name, Athleta has the same quality products for a better price and return policy

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