Key factors have affected my choice of the Bose SoundLink Mini II are product reviews on this and competing products, price, marketing, and features of the product.
The product reviews are the most important part of making my decision, because it enables me to view the product through other consumer’s eyes, and what real people think about this speaker; both the good and the bad. This is important because products are always marketed very well to an audience by the brands, showing the positive aspects of it, however, real product reviews give me an insight into how different speakers react in the real world. They also give me a comparison of different types of speakers, and which ones people recommend.
Choice magazine undertook a wireless speaker test, which showed that my chosen speaker was ranked 2nd with an overall score of 77%.
After product reviews, I researched into the features, because I wanted a small, portable speaker, which connected on Bluetooth®, had a long-lasting battery life, and was powerful, and that was not over-priced, which perfectly describes the Bose SoundLink Mini II.
The marketing of this product done by Bose shows a sleek and elegant style speaker, with many different features, and also the speaker in use in different situations and environments, enabling the consumer to see that it will fit most needs.