We believe good design is effective, beautiful, and efficient. We apply this value to all of the work we do, including graphic, product, interior, and building design.
New Formalism was founded in 2016 by Designer Architect, Wei-Pei Cherng. Throughout her career, Wei-Pei strongly believed in the application of both science and art in her work. While studying Mechanical Engineering at the University of Michigan, Wei-Pei founded and launched Shei Magazine, a fully student-run, professional pop culture magazine. After graduation and working in the world of corporate manufacturing for over five years, she decided to pursue a Masters in Architecture at the University of Texas, Austin, with an emphasis in Sustainable Design. In addition to being a certified Project Manager (PMP) and accredited in Environmental Design (LEED AP), Wei-Pei is both a licensed California Architect, and certified interior designer. She currently resides in San Francisco with her husband and pet fish.