Social Media Campaigns
Over the course of the 2017 College Football season, I partnered with Michigan State University to help run one of their most popular social media contests, the MSU Spartan Pet of the Game. I created all of the promotional graphics for social media, email blasts, digital stadium displays, magazine ads, and website banners. I also managed the entire campaign by keeping engagement up, tracking analytics, scheduling posts, and communicating with weekly winners.
Email banner ad promoting the MSU Pet of the Game Social Media Contest for the 2017 Football Season.
Promotional social media post for the MSU Spartan Pet of the Game contest.
Digital display ad on the video board during the MSU vs Notre Dame game.
Social Media Content Creation: Wesco
During my time working at Wesco, I managed all of the social media. I developed a social media plan that focused on Wesco's brand through a theme of "the lifestyle of Wesco". I did this by capturing the fun and adventurous culture of the company.
Being fun an authentic was important to Wesco's brand. My goal was to implement the fun and authentic lifestyle of Wesco.
Social Media Content Creation: Family Farm & Home
When managing social media, it is important to really connect with followers by understanding their values, beliefs, and interests. I frequently designed content around simply connecting with our followers rather than pushing sales to create brand loyalty from a personal perspective.
Family Farm & Home: National Pollinator Week is an important celebration for farmers and bee keepers. I created a little infographic for social media to share some fun facts about our buzzing buddies.
Family Farm & Home Branded Tagline Project: I came up with over 50 branded taglines that relate to the rural lifestyle of FFH's online followers and customers. I created a social grid with similar designs, alternating colors, and taglines to create a consistent social media presence as well as showing the brand through more visual means.
This graphic is the feature cover for Family Farm & Home's 2017 Black Friday Campaign. It was sent as an email header as well as the feature image in a Canvas series on social media for a Black Friday Promotion.
A simple banner ad promoting the new sale for Family Farm & Home. Every other week an e-mail is sent out to over 200,000 loyalty members at Family Farm & Home. I create a new design for each e-mail banner relating to the seasons and rural lifestyle of the customers.