Detroit Denim Elevate your craft.

Our Story

Established in 2010 by Eric Yelsma, Detroit Denim Co. had a mission to create a high quality jean and to do it right here in Detroit. Over the years, we've stayed true to that commitment and offer our customers domestically sourced, handcrafted jeans made and sold in Downtown Detroit.

Outside of denim basics, Detroit Denim Co. also sells logo t-shirts, denim totes in a variety of sizes, and a collection of small leather goods that are all handcrafted in our Detroit factory. We also release a limited run each month that features a special fabric with made-to-order garments.

Our Owners

Eric Yelsma

After working 15 years in the chemical industry and being let go during the Great Recession, Eric Yelsma decided to pursue his passion for denim. He founded Detroit Denim in 2010 after spending over a year learning the craft of making a pair of jeans.

It wasn’t about a savvy biz guy who found an opportunity. It was about a guy that loves denim so much and couldn’t help himself.

Brenna Lane

Brenna has had a passion for sewing since she was only seven years old. In 2012, she joined Detroit Denim as a partner. Today, she remains a partner and also operates as the production manager.

It's really important to us for the customer to form a closer relationship to their clothes. We want them to know who made them, how they were made, what went into making them.


Not only does Detroit Denim Co. create sustainable denim, but we also offer repair services for jeans and denim garments of all brands.


Great experience buying what I think will be one of my favorite pair of jeans. Made right here. Eric's passion for what he makes is evident in the end result.
Great company, knowledgeable and friendly staff! Thank you for taking the time to take such great care of my husband and friend’s husbands needs. They love their new custom jeans!

Social Media Followers

14,100+ Instagram

7,000+ Facebook

DDCo. Products

Interested in working with us?

Email us at chelsea@detroitdenim.com

Call us at 313.626.9216

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a copyright violation, please follow the DMCA section in the Terms of Use.