After working 15 years in the chemical industry and being let go during the Great Recession, Eric Yelsma decided to pursue his passion for denim. He founded Detroit Denim in 2010 after spending over a year learning the craft of making a pair of jeans.
It wasn’t about a savvy biz guy who found an opportunity. It was about a guy that loves denim so much and couldn’t help himself.
Brenna has had a passion for sewing since she was only seven years old. In 2012, she joined Detroit Denim as a partner. Today, she remains a partner and also operates as the production manager.
It's really important to us for the customer to form a closer relationship to their clothes. We want them to know who made them, how they were made, what went into making them.
Great experience buying what I think will be one of my favorite pair of jeans. Made right here. Eric's passion for what he makes is evident in the end result.
Great company, knowledgeable and friendly staff! Thank you for taking the time to take such great care of my husband and friend’s husbands needs. They love their new custom jeans!