Hello
I love to tell a story. Specifically, YOUR brand story, and how it works around the main characters - your audience. As an accomplished marketer, project manager, and a self-confessed process nerd, I thrive on the complex relationship between brand and customer, and am passionate about generating demand through the right mix of creative, engaging content and data-driven marketing strategy. While much of my campaign management and funnel strategy work cannot be shown visually, below is a snapshot of some creative projects I have managed for various clients.
For each project I was responsible for message strategy & brief conceptualization, script writing, sourcing & planning imagery/footage outlines, audio sourcing, film shoot direction, critical feedback for creative director, client liaison and full project management. Further below you will see examples of inbound campaign development and content management.
Test Kitchen
Designed to showcase the Sheraton Denver Downtown culinary team's creativity and passion for their craft, and bring a completely unique experience to the guest.
- Concept, brief & story line
- Shot outline, shoot direction & interviewing
- Creative direction for post production
- Critical feedback for videographer & client liaison
- Full project management
A full film-shoot project for PointAcross in collaboration with the Sheraton Denver Downtown & Kimball Productions.
Santa Cruz II
Providing a glimpse into the life-changing experience that is touring the Galápagos Islands.
- Concept, brief development & storyboard
- Script writing and shot list
- Audio selection & voice talent management
- Creative direction & critical feedback
- Full project management & client liaison
A PointAcross project in collaboration with Metropolitan Touring and Kimball Productions.
Luxury Redesign
Showcasing the final stage in a multi-million dollar redesign taking place at The Walt Disney World Swan and Dolphin Resort.
- Concept & brief development
- Script writing & shotlist
- Audio selection & voice talent management
- Creative direction & critical feedback
- Full project management & client liaison
A PointAcross project in collaboration with The Walt Disney World Swan and Dolphin Resort.
Throughout my career I have had the opportunity to develop my writing ability in a wide variety of contexts, including video script-writing. I particularly enjoy the challenge of conveying key information points, as well as invoking emotions and upholding brand standards, all within a short 90 second timeframe or less.
Contact me for further examples of my content development including white papers, landing pages and training/educational material.
I also enjoy the development and management of communications programs and inbound marketing structure & content to increase client engagement and inbound lead generation. Following are a few examples of HTML emails and landing pages developed for my two most recent positions. Please contact me for further examples or results data.
As much of what I do cannot be displayed visually, please contact me to learn more about my project management and process development work, data analysis or further background info & testimonials.
Available for contract video, email, and other marketing project work also.
Credits:
PointAcross Inc, Kimball Productions, Sheraton Denver Downtown, Walt Disney World Swan and Dolphin Resort, Metropolitan Touring, The Alternative Board.